News / Blog: #pareto

What are the customer acquisition costs in B2B?

The cost of customer acquisition in B2B can vary widely and depends on many factors, such as the industry, the company, the target audience, the sales channel, and the type of marketing activity.

Some common marketing activities in B2B include digital marketing campaigns such as Google Ads ads, advertising in trade magazines, direct marketing, cold calling, networking events and trade shows. The cost of these activities can vary widely, ranging from a few hundred dollars to several thousand dollars or even higher, depending on the tactics used and the intensity of the campaigns.

Especially due to the high click prices in the B2B area (= products & services to corporate customers) of up to 15 € per click and associated lead prices of several dozen euros to several hundred euros, strong optimization and testing measures are required to not burn the marketing budget.

An important factor in determining the cost of B2B customer acquisition is also customer lifetime value (CLV), or the expected revenue a customer will generate throughout the relationship with the company. If the CLV is high, higher customer acquisition costs may be justified.

Consulted and sold? What consulting can do - and what it can't

Consulting offers companies a range of services that enable them to optimize their business. Some of these services can help advise and support a business, while others are more focused on sales.

Consulting is a service that helps companies solve problems by intervening in the structure of the company, developing a new business model, or creating a strategy. Consultants help businesses solve complex problems by providing advice, analysis, and guidance on specific business problems and needs. Consulting can also help set a business on a new path by encouraging it to explore new ideas and opportunities that it had not previously considered.

Sales is another type of service offered by consulting firms. Sales consulting is a specialized service that can help companies develop and implement sales strategies. A sales consultant can help businesses plan their marketing, develop their sales strategies, reach their customers, and improve their sales techniques.

The main difference between consulting and sales is that consulting is focused on solving business problems, while sales is focused on selling products or services. Therefore, consulting can help companies develop a strategy to improve their business, but selling is an additional step that must be taken to attract new customers or increase sales.

Achieve maximum results with little effort - thanks to Pareto

The Pareto effect, also known as the 80/20 principle, is an important principle of economic theory that states that 80% of the results are due to 20% of the effort. This means that maximum results can be achieved with little effort by focusing on the essential 20% of effort.

To apply the Pareto Effect, you must first make a list of all the tasks you need to complete to achieve your goal. Then identify those tasks that have the greatest impact on your outcome. These are the ones you need to complete first. To prioritize the tasks, it can be helpful to sort them by importance and urgency.

Another important step is to automate tasks. Many tasks can be simplified and expedited through automation, which reduces the time and effort required to complete them. With automation, many tasks that are a large part of the effort can be done automatically, giving you more time to complete the essential tasks.

Because of the Pareto effect, you can achieve maximum results with little effort. To do this, you just need to identify and prioritize the essential tasks and automate the rest of them. With the right planning and implementation, you can achieve maximum results effortlessly.

Setter and Closer - What is the difference?

Setters are individuals who are responsible for opening a sales conversation and building a relationship with the customer. They ask the customer about their needs and try to develop an understanding of the customer's needs. They then explain to the customer how the product or service can help them meet their needs. Closers are people who close the sales call and make the sales deals. They use strong arguments to convince the customer to buy the product or service. They go over the details of the offer and ask questions to make sure the customer is satisfied. Finally, they close the sale by getting the customer to make a decision.

The latest trends in B2B marketing

1. Content marketing: B2B companies need to focus on creating high-quality content that appeals to their target audience. This includes blog posts, videos, e-books and other forms of content marketing.

2. Social media marketing: B2B companies need to use social media channels to spread their brand and connect with potential customers.

3. Marketing campaign automation: Automated campaigns can help increase lead generation and conversion rates. Implementing marketing automation software can help businesses gain a better understanding of their target audiences and reach more potential customers.

4. Artificial intelligence: artificial intelligence is a promising tool that helps companies gain insights into their customer base and improve their marketing strategies.

5. Personalization: B2B companies must have the ability to personalize their content and campaigns to attract and retain customers.

6. Mobile optimization: companies must ensure that their websites and content are optimized for mobile devices to provide a better user experience.

7. Search engine optimization: B2B companies must use search engine optimization (SEO) to achieve higher rankings in search engines and thus reach more potential customers.

8. Data analytics: data analytics enables companies to better understand what customers want and how they behave. With the right data analysis tools, companies can improve their marketing strategies to generate more sales.