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News / Blog: #optimization

Increase visibility in your own niche - What measures help

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a brand that is unique and memorable. Make sure your brand is unique and has a connecting meaning to your target audience.

2. Post quality content that interests your target audience. Post regularly on your social media channels to reach and engage your audience.

3. Build a network. Network with others in your niche and connect with potential customers.

4. Use influencer marketing. Seek out influencers who are relevant in your niche and work with them to increase your visibility.

5. Improve your search engine optimization (SEO). Make sure your content is easily discoverable in search engines.

6. Use paid advertising. Invest in paid advertising to spread your brand and gain more visibility.

7. Provide excellent customer service. Make sure you provide excellent customer service so that your customers remember you.

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Customer acquisition for agencies - what are the lead sources?

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Search engine optimization (SEO): Optimize your website for search engines so that it shows up higher in search engine results.

2. Paid advertising: Use paid advertising to attract new customers by advertising on paid platforms such as Google Ads, Facebook Ads, and Instagram Ads.

3. Social Media: Create a strong social media profile on various platforms to attract new customers.

4. Content marketing: create quality content and publish it on your website and other relevant platforms to attract new customers.

5. Networking: Build a strong network to identify and contact potential customers.

6. References: Ask your existing clients if they are willing to provide a testimonial for your agency to attract new clients.

7. Events: Attend conferences and trade shows to attract new clients.

8. Direct marketing: send direct emails and advertisements to potential clients to introduce your agency.

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The secret of success of successful online entrepreneurs - How to start your own lucrative online business

12/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Choose a lucrative and profitable business model.

There are many different business models you can use for your online business. Choose a lucrative and profitable business model that fits your skills and interests.

2. Familiarize yourself with online business.

You need to familiarize yourself with online business and its different sides. Learn how to create a website, how to reach an audience, and how to sell digital products.

3. Create a unique product.

You need to develop a product that is unique, useful and valuable. It must be a product that your target audience needs and will buy.

4. Create a professional website.

You need to create a professional website that highlights your brand and product. You should make sure that your website is user-friendly and has all the features that your target audience needs.

5. Promote your product.

You need to develop a strategy to successfully promote your product. Use social media, email marketing and search engine optimization to drive traffic to your website and increase sales.

6. Build a community.

Build a community by being active on your social media channels and interacting with your target audience on a regular basis. You can also host live events like webinars or live chat sessions to reach more visitors.

7. Deliver excellent customer service.

Give your customers excellent customer service. Respond quickly to inquiries and resolve issues customers may have. This will help build your brand and keep your customers happy.

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Which lead sources really (still) work in 2024

12/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Search engine optimization

2. Content marketing

3. E-mail marketing

4. Video marketing

5. Social media

6. Online advertising

7. Events

8. Influencer marketing

9. Paid advertising

10. Affiliate marketing

11. Direct advertising

12. Webinars and online seminars

13. Content syndication

14. Mobile marketing

15. Native advertising

16. Pop-up ads

17. Seo tools

18. Offline advertising

19. Cold calling

20. Online PR

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Best Sales Strategies for B2B Vendors & SaaS Software Companies 2023

12/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Invest in content marketing: Content marketing is one of the most effective ways to attract new customers, retain existing customers and strengthen your B2B marketing. Create expensive content to reach your market and optimize the content for search engine optimization (SEO).

2. Build a strong network: Networking is an essential part of B2B sales. Build strong relationships with your customers to generate more sales. Go to industry events, attend trade shows, and participate in webinars.

3. Leverage the power of social media: social media is a powerful tool to get your brand known and attract new customers. Build a solid presence on all major social media platforms and take advantage of the opportunities they offer.

4. Use referral marketing: referral marketing is one of the most effective B2B sales strategies. Ask your existing customers to recommend your company and offer them incentives to do so.

5. Appear professional: a professional appearance is crucial to increase your B2B sales. Invest in a professional logo, website and other marketing materials that represent your brand.

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