12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Conversion optimization is the process of improving a website to get more visitors to perform a specific action on the website (e.g. buy a product, sign up, place an order, etc.). This includes improving web design, creating campaigns, analyzing data, and using conversion optimization tools.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine automation is a process that uses software to run search queries on search engines such as Google, Bing, or Yahoo and analyze the results. This software can be used to perform search engine optimization (SEO) by monitoring and evaluating search engine rankings, identifying relevant search queries, and developing SEO strategies. Such software can also be used to manage and track search engine advertising.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Database optimization is a process of adjusting a database so that it responds to queries as quickly and efficiently as possible. Optimizations can affect various aspects, including database structure, query syntax, and indexing. The goal is to speed up access to the database while conserving system resources.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine optimization (SEO) is an important tool to generate more traffic and leads. It can help improve your website in search engine results and increase your visibility.
1. Use relevant keywords: use the right keywords in your content to attract the right audiences. Create a list of keywords you want to use. Review them regularly to make sure you are following the latest trends.
2. Create high-quality content: Create relevant content that interests your target audience. Optimize it for search engines by using relevant search terms and keywords. Avoid overdoing keywords as this can lead to poor results.
3. Use internal links: Link your pages to improve usability and search engine relevance. By linking your content together, you can drive more traffic to your site and improve your search engine rankings.
4. Publish new content regularly: Update your site regularly with new, high-quality content to improve your rankings and attract more visitors. This helps search engines to index your content and generate more leads.
5. optimize your website for mobile devices: make sure your website is easy for users to navigate and understand on all devices. Search engines will rank your site higher if it is mobile friendly.
SEO is an important part of any lead generation strategy. With the above tips, you can improve your SEO game and generate more leads.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing, also known as SEM, is a form of online marketing in which companies try to place their website as high as possible in the search results of search engines such as Google, Bing and Yahoo. To do this, they use various techniques, including search engine optimization (SEO), ad campaigns, and social media marketing. SEM is one of the most effective ways to attract new customers and increase online business.