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Content is King - Why you should create articles to convince potential customers about you

02/23/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content is an important element in online marketing. It's a way to attract potential customers and convince them that your company is the best choice for their needs. Articles and blogs are a great way to create relevant content and build a stronger connection with your potential customers.

Create articles to demonstrate your expertise. By creating articles that highlight your products, services, and industry, you can prove to potential customers that you are the expert in your field. You can convey a sense of your company and convince potential customers that you are the right person to contact when it comes to their needs.

Spread your brand by creating articles. Posting articles on a regular basis about a specific topic or your industry will give your business more visibility. Sharing your content on social media and other online platforms will help you spread your brand and reach more people.

Promote more traffic to your website by creating articles. By creating high-quality content, you can drive more traffic to your website. This traffic can turn into more sales and revenue when potential customers buy your products or services.

Finally, articles rank well with search engines. If you use good SEO strategies, you can optimize your articles so that they rank better with search engines. This way, you can reach more people looking for information about your business.

Overall, content marketing is an essential part of online marketing. By creating high-quality articles and blogs, you can attract more potential customers, generate more traffic to your website, and increase awareness of your brand.

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With guest posts and professional articles to more sales and awareness - This is what counts

01/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Guest posts and professional articles are an important part of a successful online marketing strategy. They help you generate more sales, increase your visibility, and enhance your authority and reputation.

Guest posts and technical articles can reach your target audience by providing interesting and high-quality content. This content can be in the form of tutorials, blog posts, videos, etc. They can also be posted on other websites or social media to generate more traffic.

Of course, writing guest posts and professional articles requires a lot of work and time. Therefore, you need to make sure that you focus on topics that are relevant and interesting to your target audience. If you find the right niche, you can increase your chances of success.

In addition, you should make sure that your content is consistent and of high quality. This will help you grab the attention of your target audience and make them want to learn more about your company and products.

To get the most out of your guest posts and expert articles, you should also make sure that you publish your content on as many websites and social media channels as possible to get more reach.

Guest posts and professional articles are a very effective way to get more sales and exposure. If you use them correctly, you can give your business a distinct advantage.

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Effective online marketing strategies for beginners and advanced users

12/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a strong brand. Creating a strong brand is the foundation of a successful online marketing strategy. Build a memorable brand that appeals to your target audience. Use an attractive logo, an appealing color palette, and unique content to reinforce your brand.

2. Create a website. A website is the heart of a successful online marketing strategy. Create a website that is visually appealing and easy to use. Make sure your website works well on mobile devices.

3. Use search engine optimization (SEO). Search engine optimization is an important part of a successful online marketing strategy. Improve your website so it can be found more easily by search engines. Use relevant keywords and write informative and interesting content.

4. Use social media. Social media is an essential tool when developing an online marketing strategy. Create profiles on major social media platforms and share relevant content regularly.

5. Run email marketing campaigns. Email marketing is an effective tool to market your brand and interact with your target audience. Create informative newsletters that provide valuable information to your subscribers.

6. Use online ads. Online ads are an effective way to promote your brand. Choose the right platform and ad formats that fit your audience and goals.

7. Measure and analyze your results. Measure and analyze the results of your online marketing strategy to optimize your campaigns. Closely track which channels and campaigns are most successful and what changes need to be made.

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Online marketing for start-ups: from the website to social media

12/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digital era, online marketing is crucial for startups to grab attention, attract customers, and succeed in a competitive market. This article sheds light on various aspects of online marketing and how startups can leverage them to establish and strengthen their online presence.

1. Create an Appealing Website:

Your website is often the first thing potential customers see about your startup. It's essential to design a user-friendly, visually appealing, and informative website. Some key steps include:

  • Clear Message: Ensure your website conveys the core message of your business.
  • Responsive Design: Your website should look and function well on all devices, including smartphones and tablets.
  • Search Engine Optimization (SEO): Optimize your website for search engines so potential customers can easily find you.
  • Contact Information: Make sure your contact information is easily accessible.

2. Content Marketing:

High-quality, relevant content is crucial to engage your target audience and showcase your expertise. Blogging, creating e-books, videos, and infographics are popular forms of content marketing.

  • Blogging: Regular blog posts can provide your website with fresh content and increase visibility in search engines.
  • E-Books and Whitepapers: These can be used to delve deeper into topics and serve as lead magnets for collecting email addresses.
  • Videos: Video content is popular among users and can be shared on platforms like YouTube and social media.

3. Search Engine Marketing (SEM):

SEM involves paid advertising on search engines like Google. This can be a quick way to increase visibility and attract targeted customers.

4. Social Media Marketing:

Social media is a valuable tool to make your startup known and engage with customers.

  • Platform Selection: Identify the best platforms for your audience, whether it
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Why 80 percent of advertisers burn money in B2B online marketing

11/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many B2B online marketing advertisers try to achieve good results with minimal effort. But sometimes it's just not possible to achieve good results with minimal effort. It's important that B2B online marketing advertisers invest in a good strategy that aims for long-term results. This includes, for example, choosing the right target audience, optimizing the website, creating and publishing high-quality content, developing effective campaigns, and analyzing the results.

Many B2B online marketing advertisers don't invest in these strategies, instead trying to get more short-term results with less effort. This results in a lot of money being wasted without sustainable results.

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