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What is coverage?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Reporting is a general term for the publication of information, usually by a news agency or medium such as a newspaper, magazine, radio, television station, or website. Coverage can be local, regional, national or international and can cover news, sports, entertainment, business, weather, events and more.
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What is news?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
News is information that is published or transmitted to inform people about events or developments. News can be local, regional, national, or international, and can take a variety of forms, including television broadcast, radio broadcast, magazine, newspaper, online report, or social media.
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What is press photography?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press photography is the art of visual communication in which photographers take pictures that illustrate events, places, and people in the context of a news story or story. Press photography is an important part of news coverage in newspapers, magazines, websites and other media. Press photographers capture images that illustrate the story by adding color, drama, and interest.
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What is a press photo?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press photo is a photograph taken by a photographer or other image observer that has been sent to journalists and other members of the media to serve as a visual aid for a particular story or news item. Press photos are often published in newspapers, magazines, blogs, websites, social media, and other media.
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What is offline marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Offline marketing is a type of marketing in which advertising and other promotional activities take place offline, i.e., outside the Internet, rather than online. Offline marketing typically involves more conventional advertising media such as newspaper ads, radio and TV commercials, billboards, and other forms of advertising aimed directly at a target group. Offline marketing may also include other forms of marketing, such as events, distribution of giveaways, direct marketing, and trade advertising.
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