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Viral marketing and the network effect - What sheep have to do with it

12/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Viral marketing is a strategy designed to spread like wildfire. It refers to the spread of information through social networks, passing the information from person to person. The network effect occurs when someone recommends a product or service through word of mouth, so there is an exponential increase in awareness and popularity. Sheep are related to viral marketing and the network effect because they exemplify a natural network effect. When one sheep leaves the area, the other sheep will follow it because they have become familiar with the behavior of the first sheep. When the network effect is applied, it can have a powerful effect as customers are encouraged to recommend a product or service to others. This allows you to reach a large number of people that you would otherwise not be able to reach.
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How do I become successful as a startup?

12/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goal: define what you want to achieve with your startup.

2. Find an innovative solution: Find an innovative solution to an existing problem.

3. Build a strong team: Include experts from different fields to help you make your startup a reality.

4. Create a solid business plan: create a solid business plan that includes your goals, strategies, and funding options.

5. Use social media: Use social media to spread the word about your startup and build a loyal fan community.

6. Focus on customers: Make it easy for your customers to use your products and services.

7. Invest in your brand: Invest in your brand to create a strong identity.

8. Use networks: use networks to learn and network.

9. Look for investors: look for investors to fund your startup.

10. Don't be too proud to seek help: Don't be too proud to seek help and support from experts.

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Up-to-date editorial lists for more media presence

11/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Social media editor: This editor is responsible for all social media appearances of the company. He creates content, runs social media campaigns and analyzes social trends.

2. Content producer: A content producer creates content that is published on various platforms. He is responsible for creating videos, blogs, articles, graphics and other digital content.

3. PR Manager: A PR Manager is responsible for communication with the public and the media. He conducts interviews, creates press releases, organizes events and assists in generating media attention.

4. Social media analyst: A social media analyst examines how the company is perceived on social networks. He can make decisions based on the data he collects and make recommendations on how the company can improve its social media presence.

5. Journalist: A journalist writes articles about the company and its products. He may also conduct interviews and cover events.

6. Video producer: a video producer creates videos that are published on various platforms. He is responsible for creating commercials, tutorials and other video productions.

7. Community manager: A community manager looks after the company's online communities. He creates content, answers community questions, and tries to maintain relationships with customers.

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Collect PR & Marketing Contact Data in Real Time - Without Googling

09/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There are many ways to collect real-time PR and marketing contact data without having to Google. For example, you can use publicly available databases to obtain contact information. These databases are often provided by public companies and agencies such as the U.S. Patent and Trademark Office (USPTO), the U.S. Department of Commerce (ITA), and the U.S. Department of Economic Affairs (BEA). You can also use various online networks and portals to obtain contact information. Examples include LinkedIn, Facebook, Twitter, and other social networking sites. You can also obtain contact information through business advertisements, conferences and trade shows, trade magazines and newspapers, industry associations, and similar resources.
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Press contacts for more success & visibility - Inform now

09/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press relations is an important component in achieving success and visibility. A good press contact can help you send your message to the right people and get you the attention you and your business need. Press contacts are an effective way to spread your brand and increase your reach. They can help get your brand out in the media, build a positive image and educate the public about your company.

Press contacts can help you market your brand, make your brand more visible and increase your reach. They can help you achieve your goals and help you get your brand in the media. A good press contact can help you present your brand and company in the best light and build a positive image.

There are many ways to find press contacts. One way to find a press contact is to use social media platforms like Facebook and Twitter. You can also use other online networks such as LinkedIn, Xing and Pinterest to build a network. You can also seek out press agencies or look for press contacts at events such as trade shows and conferences.

Once you've found some press contacts, make a professional impression and create a professional email campaign to promote your brand and business. Make sure your email campaign includes the right language, tone and information to achieve your goals. Be honest and open when communicating with your press contacts, and show how important your brand is to you.

Press contacts can be an important part of your marketing strategy. Finding press contacts that are a good match for your brand and your company can greatly enhance your brand and your reach. It's important to take the time to find the right press contacts so you can get the best results possible.

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