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How to reach editorial offices and journalists in a cheap and time-saving way?

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
In order to reach editorial offices and journalists in a cheap and time-saving way, you can send a press release by e-mail. This is a simple and inexpensive way to reach a large number of journalists and editors and increase the chances of publication. Also, one can use press distribution lists that include a list of editors and journalists. With a distribution list, one can send a personalized email to all the addressees in the distribution list, increasing the chances of success. Alternatively, one can also use social networks such as Twitter or LinkedIn to reach editorial offices and journalists and spread one's PR.
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Tips for sending out press releases

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Write your press release in such a way that it is relevant for the respective journalists. Use facts and information that are interesting to their readership.

2. Use a clear and concise headline that reflects the central theme of the press release.

3. Create a press kit that contains all relevant information and informs journalists about your press release at a glance.

4. Send your press release to relevant journalists and media who can cover you and your message.

5. Don't forget to publish your press release on your website, social networks and press portals.

6. Keep in touch with journalists and media to inform them about future developments.

7. Kublish press releases regularly to spread your brand and messages.

8. Be honest and transparent in your press releases and avoid over-promotion.

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Shortage of skilled workers: Are you having problems recruiting applicants or employees?

07/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many companies are currently having massive problems finding suitable applicants for training positions or vacancies. In some cases, not even a handful of applicants can be found in the conventional way.

Are you already active where your potential applicants are?

With our applicant & employee recruitment funnels, we search for suitable applicants where they are: In social media such as Instagram, Tiktok, Facebook and Twitter as well as the business networks Xing & LinkedIn.

You define who you are looking for, when and where - we take care of the rest. From ad planning to placing and optimizing the ads.

Frequently sought skilled workers are, for example, nurses, craftsmen, programmers, truck drivers.

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