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What marketing tools are available?

01/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many different types of marketing tools that can be used for different purposes. Some of the most common tools are:

1. Email marketing: email marketing tools allow you to create, send and track emails to potential customers. Some tools offer additional features such as personalization, automation and integration with other tools.

2. SEO: SEO tools allow companies to optimize their websites for search engines to improve their visibility.

3. Social media marketing: these tools enable companies to market their brands and products through various social networks.

4. Content marketing: content marketing tools help businesses create relevant content and then distribute it through various channels.

5. Online advertising: online advertising tools help businesses run their ads on different platforms and track how customers respond to their ads.

6. Analytics: Analytics tools enable businesses to measure their brand presence and track how customers respond to their campaigns.

7. CRM: CRM tools help businesses manage and track interactions with their customers to build better customer loyalty.

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Achieve more - How to inspire your target group for your products and services with simple (and inexpensive) means

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Build a strong brand: A strong brand can help you draw more attention to your products and services and engage your target audience. By creating a unique identity and building a reliable brand image, you can attract your target audience and build trust.

2. Use social media: social media is an effective and inexpensive way to draw more attention to your products and services. Establish a presence on Facebook, Twitter, Instagram and other social networks and make sure your posts are relevant, interesting and engaging.

3. Create and distribute content: Content is a great way to educate your audience about your products and services. Create blog posts, videos, webinars, and other content that will appeal to your target audience.

4. Organize events: Events are a great way to reach and engage your target audience. Plan events such as workshops, seminars or conferences to learn more about your target audience and represent your company.

5. Get involved in the community: attend local events and networking meetings and talk to other entrepreneurs and organizations. This is a great way to learn about and connect with your target audience.

6. Take advantage of sponsorship opportunities: Sponsorship is a great way to bring more attention to your business. Look for local events or organizations that you can participate in to represent your brand.

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More customers at no cost? Successful content marketing for beginners

01/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content marketing is an effective and inexpensive way to attract new customers. It is a process in which companies create relevant content to reach and inform potential customers. This content can come in a variety of formats, including blog posts, videos, infographics, podcasts and e-books.

To be successful as a beginner, you should first understand what type of content you want to create and how you can most effectively distribute that content. An important part of content marketing is understanding your audience and then creating content that interests and engages them.

Another aspect of content marketing is search engine optimization (SEO). SEO involves using keywords to make your content more accessible to search engines like Google and Bing. To do this, you should include relevant keywords in your content and make sure your content is unique.

In addition, you should try to publish your content on different platforms to reach more potential customers. This includes social networks like Facebook, Instagram and Twitter, as well as blogs or news sites.

Finally, it is important that you continuously update your content and publish new content regularly. This will help you attract more customers and strengthen your brand.

With the right strategies and a continual effort, content marketing can be an effective and inexpensive way to attract more customers.

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How do you get orders as a freelancer?

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
As a freelancer, there are several ways to get jobs. On the one hand, you can build your own customer base by advertising via social media or your own website, for example. On the other hand, you can also go to online platforms like Upwork, Freelancer or Fiverr and register there to find jobs. Participating in freelancer networks and contacting companies and agencies that are looking for a freelancer can also be a good way to generate jobs.
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How do I become successful as a self-employed person / in self-employment?

01/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: The first and most important requirement for success as a self-employed person is that you define clear goals and follow through on them. Think about what kind of success you want to achieve and make sure your goals are realistic and achievable.

2. Create a business plan: a business plan will help you define your goals and provide a clear path to achieve them. In doing so, you should create a detailed plan for your finances, marketing strategy, customer service and cost structure.

3. Familiarize yourself with all legal and financial aspects: as a self-employed person, you must be aware that you have to comply with various legal and financial requirements. Educate yourself on all aspects and be in regular contact with a tax advisor to ensure that all of your business is conducted correctly and in a legally compliant manner.

4. Engage with your competitors: to be successful, you need to know what your competitors are doing and how you can stand out. Be creative in developing services and products that meet your customers' wants and needs.

5. Use social media: social networks offer you a unique opportunity to promote your services and products. Use the platforms to communicate with your customers, get feedback and spread your brand.

6. Be patient and stay on top of things: Success as a self-employed person requires patience and good planning. Set short and long term goals, check your progress regularly and make sure you are on the right track.

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