12/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
How do I find the contact details of editors and journalists without spending thousands of euros a year on PR software or a journalist database?
To find journalists and contact them properly, you should first research which journalists report in your subject area. You can then look up which newspaper or news service they work for and try to contact them. It can be helpful to get the journalists' contact information by referring to social networks such as Twitter or LinkedIn or to press releases.
When contacting them, be clear and concise with the information you want to share. If you are proposing a face-to-face meeting, you should write a brief introduction introducing the idea you are passionate about and an explanation of why you think it could make a meaningful story. It's also important to include a contact person who can provide the journalist with more details and quotes.
12/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Founders and startups can get into the media by making an effort to be visible in the public eye. They can share their story on social media and build a strong presence. They can also write in trade magazines, podcasts and blogs to present themselves as experts in their field. They can also reach out to media outlets to cover their ideas and businesses. Networking with journalists and bloggers is also helpful.
12/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Write carefully and clearly worded meta tags for each page of your website.
2. Create high-quality and unique content based on the search queries of your target audience.
3. Use meaningful headings and subheadings to structure content.
4. Link your website to other relevant and high quality websites.
5. Perform a technical SEO analysis of your website to fix errors.
6. Use keywords in the URL structures of your pages.
7. Add ALT tags to your images to inform search engines what they represent.
8. Create a sitemap to help search engines index your site.
9. Use a responsive design to support mobile users.
10. Publish your content on social networks to increase the visibility of your website.
12/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Define your niche: before you can become a relevant player in your market or niche, you need to know what type of product or service you offer and what types of customers you want to reach.
2. Familiarize yourself with the industry: If you want to become a player in your market, you need to know what trends and developments are taking place in your industry. Find out about the latest developments and familiarize yourself with the key players.
3. Develop a strategy: develop a strategy to achieve your goals. Define your competitive advantage and create a plan to achieve your goals.
4. Build a network: One of the most important ways to become a relevant player in your market or niche is to build a network. Look for partners that you can work with to improve your business.
5. Invest in your business: Invest in your business by investing in new technology, employees, and promotional efforts. This will help you stand out from your competitors and make your business a relevant player in your market or niche.
12/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Viral marketing is a strategy designed to spread like wildfire. It refers to the spread of information through social networks, passing the information from person to person. The network effect occurs when someone recommends a product or service through word of mouth, so there is an exponential increase in awareness and popularity.
Sheep are related to viral marketing and the network effect because they exemplify a natural network effect. When one sheep leaves the area, the other sheep will follow it because they have become familiar with the behavior of the first sheep. When the network effect is applied, it can have a powerful effect as customers are encouraged to recommend a product or service to others. This allows you to reach a large number of people that you would otherwise not be able to reach.