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Lead sources in B2B - where to get your next customers

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Social media channels

2. Search engine marketing

3. E-mail marketing

4. Direct marketing

5. Online advertising

6. Content marketing

7. Telemarketing

8. Trade fairs and events

9. Networks and contacts

10. Competing companies

11. Directories and yellow pages

12. Presentations

13. Customer recommendations

14. Offers to potential customers

15. Media coverage

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Customer acquisition for agencies - what are the lead sources?

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Search engine optimization (SEO): Optimize your website for search engines so that it shows up higher in search engine results.

2. Paid advertising: Use paid advertising to attract new customers by advertising on paid platforms such as Google Ads, Facebook Ads, and Instagram Ads.

3. Social Media: Create a strong social media profile on various platforms to attract new customers.

4. Content marketing: create quality content and publish it on your website and other relevant platforms to attract new customers.

5. Networking: Build a strong network to identify and contact potential customers.

6. References: Ask your existing clients if they are willing to provide a testimonial for your agency to attract new clients.

7. Events: Attend conferences and trade shows to attract new clients.

8. Direct marketing: send direct emails and advertisements to potential clients to introduce your agency.

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90% aller Gründer scheitern - Wie Sie es vermeiden

01/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Plan: Create a realistic business plan that clearly defines your intentions and goals. This plan should also outline your financial needs.

2. Finance: avoid investing more money than necessary in your business. Be realistic about your financial possibilities.

3. Networks: use your contacts and networks to get support and advice from experienced entrepreneurs.

4. Customer needs: find out what your customers want and try to deliver it.

5. Flexibility: be ready to adapt to new trends and technologies to give your business a competitive edge.

6. Marketing: invest in sophisticated marketing to make your company known.

7. Cost Control: Stay on top of your costs and try to keep them as low as possible.

8. Stay Focused: Stay focused and concentrate on achieving your goals.

9. Quality: focus on the quality of your work and products to gain satisfied customers.

10. Continuity: find a balance between change and continuity to make progress.

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The best press release is useless if it is not disseminated

01/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The best press release is useless if it is not distributed. Therefore, it is important that you send it to a wide audience. To do this, you can send the press release to daily newspapers, online media, news agencies, and radio and television stations. You can also create a press kit that includes the press release and other information about your company, service or product. You can send this folder to journalists and bloggers to attract attention. To increase the visibility of your press release, you can also publish it on your website, social networks and other press services.
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Press release - How to make your company or startup known

01/03/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a website/blog for your business or startup: To make your business or startup known, it is important to create a professional website or blog. Make sure your website/blog has a professional look and feel and that all the information you want to provide is easy to find.

2. Publish press releases: Press releases are a great way to get the word out about your business or startup. Post press releases on various online news sites and publications to make more people aware of your business or startup.

3. Network with other businesses and startups: another way to make your business or startup known is to network with other businesses and startups. This can help you get more customers and make your business or startup more popular.

4. Use social media: a great way to get the word out about your business or startup is to use social media. Create a Facebook page, Twitter account, and/or Instagram account to get the word out about your business or startup and stay connected with your customers.

5. Start a newsletter: another way to get the word out about your business or startup is to start a newsletter. Publish new content regularly to grow your customer base and attract more customers.

These are just a few ways you can get the word out about your business or startup. With a little creativity and some patience, you can make your business or startup known and attract more customers.

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