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Founders beware - Why entrepreneurial risk should not be underestimated

08/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Starting your own business is an exciting and rewarding experience, but it is also an entrepreneurial risk. The success of a business depends on many factors, from the right business idea to financial planning and implementation. All of these factors come with risks.

There is no guarantee that a business will be successful, so entrepreneurial risk should not be underestimated. It is important to understand that there are many risks that you cannot control, such as developments in competition, economic conditions or general market demand.

However, there are also many risks that you can control, such as the management of the business, financial planning, cost structure and more. These risks can be minimized through good planning and forward thinking.

To minimize business risk, it is important to have a clear vision and focus on goals. It is also important to be aware of what risks exist and what actions can be taken to minimize those risks.

It is also important to be aware of the legal and tax framework in order to create a solid foundation for the business. It is also important to network with people who can support you in your startup and who can also help you implement your business idea.

Entrepreneurial risk should not be underestimated, it is a challenge, but it is also an opportunity to start a successful business. If you understand the risks and know how to minimize them, you can reduce the risk and start a successful startup.

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The most important SEO measures 2023 for online stores and websites

08/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Optimize your page title, meta description and URL structure.

2. Create a directory for your website content and organize your content in a user-friendly structure.

3. Perform a comprehensive keyword research and optimize your website accordingly.

4. Create a site map and update it regularly.

5. Optimize your page content and avoid duplicate content.

6. Add quality backlinks and create a good link network.

7. Optimize your images and videos for SEO.

8. Integrate social media into your website.

9. Make sure your website is mobile friendly.

10. Speed up the loading time of your website.

11. Create a blog for your website and publish content regularly.

12. Avoid spamming and avoid black hat techniques.

13. Use SSL encryption for your website.

14. Use proper schema markup.

15. Use a good content management system (CMS).

16. Implement professional e-commerce tracking.

17. Use rich snippets.

18. Use a professional SEO audit service.

19. Use a professional SEO monitoring tool.

20. Keep your website always up to date.

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How are press releases published?

08/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press releases are usually published via various channels. Most frequently, they are published via the company's own website, social networks, press distribution lists, press portals and online news sites. Some companies also send their press releases directly to local media, such as newspapers and TV programs.
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Founding successfully with little start-up capital

08/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is possible to start a business with little start-up capital, but it requires good planning, a clear vision and hard work. It is important to first be clear about the company's goal and the nature of the business, because a business plan can then be created on this basis. A business plan should include a detailed financial concept and a detailed cost analysis. You also need to consider what kind of financing you are looking for and how to get it.

As a rule, it is not possible to start a business with only equity capital. One must be able to get loans to get the startup capital needed. There are several ways to raise the money you need. For example, business angels, banks or investors can make an investment in the company. One can also take advantage of government funding programs or turn to crowdfunding platforms.

It is also possible to start a business with little seed capital by doing some of the required work yourself. This includes, for example, creating marketing materials, building websites and apps, or developing products. In addition, you can also try to attract customers by joining different networks and advertising. This can help save costs and build a customer base.

When starting a business with little startup capital, it is important to focus on the goals and success of the business. One must develop a clear strategy and have a plan on how to achieve the goals. Also, one should try to build a suitable network and establish contacts with potential customers and investors.

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How to reach editorial offices and journalists in a cheap and time-saving way?

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
In order to reach editorial offices and journalists in a cheap and time-saving way, you can send a press release by e-mail. This is a simple and inexpensive way to reach a large number of journalists and editors and increase the chances of publication. Also, one can use press distribution lists that include a list of editors and journalists. With a distribution list, one can send a personalized email to all the addressees in the distribution list, increasing the chances of success. Alternatively, one can also use social networks such as Twitter or LinkedIn to reach editorial offices and journalists and spread one's PR.
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