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Which marketing measures really (still) work in 2023 [2023 update]

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Content marketing: content marketing is one of the most effective marketing strategies for 2023. Create high-quality content that is relevant and interesting to your target audience. This can be in the form of blogs, videos, podcasts, infographics and more.

2. Social media marketing: social media marketing is also an important part of marketing for 2023. use social networks like Facebook, Instagram, Twitter, Pinterest, YouTube and more to market your brand, attract new customers and increase engagement.

3. Search engine optimization (SEO): SEO is an important part of marketing to drive more traffic and customers to your website. Make sure your content is relevant and optimized for search engines so that it can be found more easily in search queries.

4. Email marketing: email marketing is still one of the most effective ways to connect with your customers and keep them updated about your products and services.

5. Mobile marketing: mobile marketing is one of the most important marketing strategies for 2023. make sure your website and campaigns are optimized for mobile devices so you can reach your customers on different devices.

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What is Microsoft Azure?

12/10/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Microsoft Azure is a cloud-based platform that provides a set of services and tools that enable organizations to create and manage cloud-based infrastructure, back-end services, software and platforms. Azure allows users to leverage multiple aspects of cloud technology, including storage, networking, development, deployment and management. Microsoft Azure is a comprehensive platform that helps businesses build, run and manage their applications and services.
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What are web services?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Web services are applications that communicate with each other over a network, usually the Internet. They use a uniform interface to transmit and receive data and application functions. These interfaces are usually built in an XML-based structure called Web Services Description Language (WSDL). Web services allow different applications that use different programming languages to communicate with each other.
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What is Amazon AWS?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Amazon AWS is a cloud computing platform offered by Amazon Web Services (AWS). It offers a wide range of cloud computing services that enable customers to achieve scalability and cost savings. These include computing, storage, databases, networking, analytics, machine learning, mobile and web applications, development tools, and more.
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What is a monitoring system?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A monitoring system is a system that monitors the performance and availability of computer systems, networks, and applications. Monitoring systems typically use sensors to collect data, and they alert users when certain criteria are met. These criteria can include inadequate availability, underperformance, or excessive utilization. Monitoring systems help predict failures and quickly fix problems.
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