Share:

News / Blog: #network

How to share a press release on social media

07/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a press release that is relevant to your target audience. Include images and videos that highlight your message.

2. Share the press release on your social networks. Use different post formats like images, videos, links, GIFs, etc. to make the post interesting.

3. Use hashtags to spread your message. Create a hashtag that relates to your message and use it to tag your posts.

4. Respond to comments and questions that are asked about your press release. This will allow you to connect directly with your followers.

5. Provide active monitoring of your social media channels to respond to relevant news and developments.

6. Disseminate your press release on other platforms such as news websites, blogs and forums. You can also include links in emails to spread your message to a wide audience.

Like (0)
Comment
 
07/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The shortage of skilled workers in information technology (IT) has been a serious problem for companies around the world for years. The demand for highly qualified IT professionals is enormous, while the supply of suitable applicants is scarce. But there are solutions to counteract this problem and find the perfect employees for your company.

One way to address the IT skills shortage is to recruit talented and qualified candidates abroad. Due to globalization and the digital age, finding and hiring international talent is easier today than ever before. With the right resources and tools, companies can search candidate profiles and identify candidates with the skills and qualifications they need.

Another effective solution is to increase collaboration with educational institutions. By building close relationships with universities, colleges and technical schools, companies can establish early contact with promising young talent. Internships, mentoring programs, and scholarships are all ways to attract young talent and get them excited about a career in IT.

In addition to recruiting from abroad and working with educational institutions, companies should also invest in the training and development of their existing employees. Targeted training and education can help employees expand their skills and adapt to new technologies and trends. This not only helps to alleviate the shortage of skilled workers, but also strengthens employee loyalty to the company and increases employee satisfaction.

In addition, companies should use innovative ways to reach out to potential applicants. This includes using online job boards, social networks and professional networks such as LinkedIn. Creating an attractive employer brand and highlighting the benefits and development opportunities your company offers are important factors in attracting qualified IT professionals.

Another approach is to work with third-party recruitment agencies that specialize in the IT industry. These agencies often have access to a broad network of IT professionals and can assist in identifying and selecting qualified candidates. By taking over the entire recruitment process, companies save time and resources.

Overall, addressing the IT skills shortage requires a comprehensive and holistic approach. Companies must proactively search for talent, develop their workforce and explore new ways to recruit. By combining these measures, companies can find their dream applicants and strengthen their IT team with highly skilled professionals.

The skills shortage in IT is undoubtedly a challenge, but there are ways to overcome it and find your dream applicants. One strategy that has proven successful is creating attractive working conditions and incentives for potential applicants.

Flexible working hours, the option of a home office, attractive salaries and benefits such as continuing education opportunities or company pension plans are just some of the factors that can attract professionals to the IT industry. A pleasant working environment, a good work-life balance and the opportunity to work on interesting and challenging projects are also important aspects that applicants take into account.

Another way to find your dream applicant is to be actively present at networking events and professional conferences. There, you can meet potential applicants in person, make contacts and promote your company. In addition, you can be active in the IT community by participating in open source projects, publishing professional articles or participating in discussion forums. This will increase your visibility and attract talented professionals.

Collaborating with IT experts and recruiters can also be helpful. These professionals have extensive industry knowledge and a wide network of IT professionals. By working with them, you can make your search for qualified candidates more focused and effective.

In addition to sourcing candidates externally, companies should also strengthen their internal talent management. Identify promising talent within your own company and encourage their further development. Through targeted training and promotion opportunities, you can encourage your employees to develop their skills and commit to your company for the long term.

Another option is to work with educational institutions to develop the next generation of skilled workers. Through internships, dual study programs or cooperation with universities, companies can establish contact with promising IT talent at an early stage and retain them in the long term.

Not least, companies should review their own corporate culture and values. A positive corporate culture that promotes innovation, creativity and teamwork can help attract and retain talented IT professionals over the long term.

The IT skills shortage is a challenge that companies should not ignore. However, through a combination of targeted recruitment strategies, attractive working conditions, internal talent management and an active presence in the IT community, you can find your dream applicants and strengthen your company with highly skilled IT professionals.


Do you have questions/comments/suggestions? Please use our contact form

Like (0)
Comment

What are common sources of failure for female founders?

07/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Insufficient financial knowledge: Many female founders do not have sufficient financial knowledge to make the right investment decisions.

2. Insufficient network resources: female founders often have less access to information sources, support networks and financing opportunities than male founders.

3. Insufficient market knowledge: Female founders often have less experience dealing with customers and little knowledge of the market in which they offer their products or services.

4. Inadequate work-life balance: female founders often have less time for their families and their own health because they invest more time in their business.

5. Inadequate business management skills: Female founders often have less experience in dealing with employees, budgeting and business management.

Like (0)
Comment

Why should you found a company in Rostock?

06/26/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several reasons why you should incorporate in Rostock. Here are some possible advantages:

Good infrastructure: Rostock has a well-developed infrastructure, including a modern port, an airport and a well-connected road and rail network. This facilitates the transportation of goods and provides good access to national and international markets.

University and research institutions: The University of Rostock and other research institutions offer access to qualified specialists, innovative ideas and research cooperation. If your start-up is based on research and development, you can benefit from cooperation with these institutions.

Economic diversity: Rostock has a broad economic base with various industries such as shipbuilding, maritime business, tourism, information technology, biotechnology and food industry. This creates a diversified business environment and offers opportunities for different types of companies.

Attractive place to live: Rostock is an attractive city to live and work in. The city offers a high quality of life with a wide range of cultural activities, a beautiful old town, beaches and lots of greenery. This can help attract qualified professionals and retain employees in the long term.

Funding programs and support: There are various funding programs and support services for business start-ups in Rostock and the region. This can include financial support, consulting services and networking opportunities that can help you start and grow your business.

Of course, when making a start-up decision, you should also consider individual factors such as the industry in which you want to operate, the target group, the availability of skilled workers and potential competitors. A careful market analysis and location assessment are therefore important in order to make the best decision for your specific start-up situation.

Like (0)
Comment

Can I advertise on Youtube without creating a video?

05/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Yes, it is possible to advertise on YouTube without creating your own video. You can use the Google Ads platform for this, which allows you to place different types of ads on YouTube.

Some of the ad formats you can use are:

Ads on Google's Display Network: you can create ads in the form of images or animated GIFs and display them on YouTube.

Skippable video ads: These ads appear before, during, or after a video and can be skipped by the viewer.

Non-skippable video ads: These ads appear before or during a video and cannot be skipped.

Bumper ads: These short ads are shown before, during, or after a video and last only six seconds.

Overlay ads: These ads are superimposed over the video and can be clicked away by the viewer.

However, it's important to note that creating your own video can usually lead to a higher success rate because it gives the viewer a better understanding of your product or service. However, if you don't have the resources to create your own video, you can consider one of the other options.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: