News / Blog: #monitoring

What is campaign monitoring?

Campaign monitoring is the regular monitoring of a campaign to measure and evaluate its success. It can be both a targeted measurement of campaign performance and the collection of data on individual target groups. Campaign monitoring allows companies to respond to changes in the campaign and adjust their strategy to achieve the desired results.

What is reputation management?

Reputation management is the systematic monitoring and control of the image of an organization, person or brand. It involves monitoring, analyzing and influencing public opinion about a company, person or brand. This enables companies to improve and protect their reputation and standing.

What is media monitoring?

Media monitoring is an analysis procedure used to monitor and evaluate media coverage. The aim is to record the presence and influence of a company, brand or person in the media and to improve the communication strategy. To this end, media reports, press releases, social media posts and other media content are systematically collected, analyzed and evaluated.

What is database administration?

Database administration is the process of managing and maintaining a database. It includes creating, modifying and updating the database structure, ensuring data integrity, managing user groups and monitoring database operation. A database administrator is responsible for creating, maintaining, and ensuring the availability of a database.

What is data governance?

Data governance is a formal approach to managing and controlling data in an organization. It includes policies and processes that govern the collection, processing, storage, and use of data. The goal of data governance is to maximize the value of data for the entire organization. This includes defining, documenting, and monitoring processes around data to achieve recurring, consistent results.