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News / Blog: #monitoring

What are typical beginner mistakes when designing and running Google Ads?

02/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Wrong keyword selection: Keyword selection is critical to the success of your Google Ads campaign. Avoid choosing keywords that are too general or focusing on only a handful of keywords. Instead, use keyword tools to find relevant and specific keywords related to your product or service.

Insufficient budget: having too little budget can result in your ads not being displayed enough times, and therefore not generating relevant clicks. It is important that you budget enough to make your ads visible and drive potential customers to your website.

Lack of landing page optimization: When you run a Google Ads ad, it is important to make sure that the landing page you link to is relevant and user-friendly. Otherwise, you risk users leaving your site quickly and you won't achieve success.

Missing ad extensions: Ad extensions are an important part of Google Ads. They can help make your ad more eye-catching and informative. Use the various ad extensions to include additional information like opening hours, location, and phone number in your ad.

Lack of conversion tracking: without conversion tracking, you can't accurately measure which ads are successful and which are not. Use Google's conversion tracking tool to see which ads are leading to conversions on your website and adjust your campaign accordingly.

Not monitoring regularly: It is important that you monitor and adjust your Google Ads campaign regularly. Otherwise, you run the risk of your ads becoming ineffective and wasting valuable budget.

No targeting: Use the various targeting options to ensure that your ads are played out to the right users. Otherwise, you risk your ads being served to people who are not interested in your product or service.

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What are mistakes when placing ads for potential B2B customers with Google Ads?

02/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many mistakes advertisers can make when advertising to potential B2B customers on Google Ads. Here are some common mistakes:

Unclear or imprecise ad copy: Ad copy should accurately describe what the company offers and how it can be used by potential customers.

Failure to target the right audience: advertisers should ensure that they target their ads to the right people who are interested in their products or services.

Lack of keyword usage: Advertisers should select relevant keywords and include them in their ad copy to ensure that their ads are displayed to the right people.

Poorly designed landing pages: advertisers should ensure that their landing pages are designed in an appealing way to attract potential customers and make them take an action.

Insufficient budget: Advertisers should ensure that they have enough budget to run their ads throughout the day to reach the maximum number of potential customers.

Lack of monitoring and adjustment: advertisers should monitor and adjust their ads regularly to ensure they are getting maximum results and using their budget effectively.

Neglect of competition: advertisers should keep an eye on the competition on Google Ads and optimize their ads accordingly to compete with other ads.

Lack of measurement and analysis: Advertisers should measure and analyze their ad performance to understand which ads are more effective and what changes need to be made to achieve better results.

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How to run effective monitoring and reporting

02/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: Before you start monitoring and reporting, you need to think about what goals you want to achieve. Define specific metrics for success and make sure they align with business goals.

2. Develop an overarching planning and reporting concept: develop a reporting concept that includes all necessary reports. Define what data should be included in the reports, who should receive the reports, and when they should be sent.

3. Select the right tools: You need the right tools to run your monitoring and reporting efficiently and successfully. Select software that fits your business strategy and allows easy integration with your existing IT systems.

4. Develop a reliable data collection system: Collecting and storing data is an essential part of effective monitoring and reporting. Develop a reliable and scalable data collection system that captures and stores all relevant data.

5. Analyze the data: You need to analyze the collected data to draw reliable conclusions about the performance of your business. Use the right tools to visualize and evaluate the data.

6. Create reports: create reports that contain the most important results of your data analysis. These reports should be easy to understand and include a brief summary of key findings.

7. Share the results: Share the results of your monitoring and reporting with your staff, colleagues, and business partners. This way, everyone involved can use the results to improve their work.

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How can I save time in my daily PR work?

01/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals and focus. This will help you focus on the most important topics and save time.

2. Use a press release management tool to manage and track your press releases.

3. Use a social network monitoring tool to track online discussions about your company and industry.

4. Use social media marketing tools to distribute your content.

5. Automate the management of your press contacts to save time.

6. Use email marketing tools to publish and track press releases.

7. Assemble a team to handle day-to-day press relations.

8. Work on a strategy to increase the reach of your press outreach.

9. Attend press events and industry events to expand your network.

10. Post content regularly on your social media channels and company blog.

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How do I properly automate the processes in my company or online business?

01/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start with an analysis of your processing operations and identify those that can be automated most effectively and efficiently.

2. Define checkpoints and criteria to determine which parts of the process can be automated.

3. Develop a schedule that determines which processes will be automated and in what order.

4. Choose the right technology and software solution to automate your processes.

5. Define the necessary policies and procedures to ensure automation.

6. Regularly review and update your automation process to ensure it is working optimally.

7. Test all automated processes before implementation.

8. Implement a monitoring system to quickly identify and fix potential problems.

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