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How much does my monthly marketing budget on Google Ads need to be to generate a significant number of inquiries or customers?

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The size of the monthly Google Ads marketing budget needed to generate a significant number of inquiries or customers depends on several factors, such as the industry, competitors, goals, and target audience.

However, as a rough guide, you can assume that you need a budget of at least a few hundred euros per month to make any noticeable impact at all. For a stronger presence and more inquiries/customers, a higher budget is recommended, which can amount to several thousand euros depending on the industry and competition.

However, it is important to note that the budget alone is not decisive, but also the quality of the ads and keywords as well as the targeting and bidding strategy play an important role. Careful planning and monitoring of the campaign can help to use the marketing budget effectively and achieve a higher return on investment.

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PR consulting in Hamburg, Berlin, Munich - This is what you can expect

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

As a PR consultancy in Hamburg, Berlin or Munich, you can expect professional advice and support on all aspects of public relations. Here are some of the services and benefits you can expect from a PR consultancy:

Strategy development: the PR consultancy will help you develop a customized PR strategy tailored to the specific needs of your company and target audience.

Media relations: PR consulting will help you plan and execute successful media relations, including contacting journalists and placing articles in the media.

Crisis management: PR consulting will assist you in crisis prevention and management to ensure that you respond appropriately in difficult situations and protect your company's reputation.

Social media marketing: PR consulting can help you build and optimize your social media presence to gain greater reach and engagement from your target audience.

Event management: PR consulting can help you plan and execute events such as press conferences, product launches and other events.

Content creation: PR consulting can help you create content for various media formats such as press releases, blogposts and newsletters.

Monitoring and analysis: PR consulting will help you monitor and analyze your PR activities to ensure you are meeting your goals and adjust your PR strategy when necessary.

In summary, you can expect comprehensive advice and support in all areas of public relations from a PR consultancy in Hamburg, Berlin or Munich to improve your company's visibility and reputation and effectively address your target audience.

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What are Dynamic Search Ads?

03/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Dynamic search ads are a type of ad format in Google Ads that allows advertisers to automatically create and target ads based on the content of their website.

Unlike traditional search ads, which require advertisers to select keywords and set bids to serve ads, Google Ads analyzes the content of the website and automatically creates ads based on the content and context of the user's search query. This means that ads are dynamically and automatically matched to website content and user search queries.

Dynamic search ads can help advertisers reach new audiences and simplify ad management by automatically updating ads as site content changes. In addition, advertisers can use reports in Google Ads to gain insights into ad performance and optimize their campaigns based on this data.

However, it is important to note that the use of dynamic search ads requires careful monitoring to ensure that ads are not served for irrelevant search queries and that campaign goals are met.

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Tutorial: Running Google Ads for B2B Vendors, Agencies & Service Providers

02/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Placing Google Ads ads for B2B suppliers, agencies, freelancers and service providers. What you must pay attention to

Step 1: Objective and keyword research

Before you start placing ads, be clear about what you want to achieve. Define clear goals, such as increasing the number of visitors to your website, generating leads or increasing sales. Based on these goals, you should conduct your keyword research to identify relevant keywords that you can use in your ads.

Step 2: Create a campaign

To create a Google Ads campaign, you must first sign in to your Google Ads account. Click the "Create Campaign" button and select the goal you want to achieve. You can choose between goals such as "More website hits", "More calls", "More conversions" or "Product and brand awareness".

Step 3: Create ad groups.

After you have created a campaign, you should create ad groups. Each ad group should target a specific keyword or group of keywords. Create ads that align with each keyword to ensure they are relevant to the user's search query.

Step 4: Create ads

Create relevant ads that highlight the benefits of your offer. You should match your ads with the keywords in the ad group to make sure they are as relevant as possible. Use clear and concise language to attract the attention of potential customers. Make sure your ad includes a clear call-to-action that encourages the user to click on your ad and visit your website.

Step 5: Set budget and bid

Before you place your ads, you should set your budget and bid. You can set a daily budget to make sure you keep costs in line. You should also set a bid for your keywords to make sure your ads are placed in the right place.

Step 6: Select target audiences and locations

Select the audiences and locations that are most relevant to your ads. You can select geographic audiences to ensure that your ads are only shown to users in specific regions. You can also use demographic data to ensure that your ads are only shown to specific age groups or genders.

Step 7: Monitoring and optimization

Monitor your ads regularly to make sure they are getting the results you want. Analyze your performance and optimize your campaign by swapping out ads, adding or removing keywords, and adjusting bids. Track your conversion rates and adjust your strategy accordingly. It's important to measure the success of your ads and constantly optimize to make sure you're meeting your goals.

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What are common misconceptions about online marketing?

02/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online marketing is easy: Many believe that online marketing is easy and that you can achieve success quickly. But that is not the case. Online marketing requires strategy, patience, continuity and constant adjustments.

Online marketing is cheap: Although online marketing is often less expensive than traditional marketing, it can still be expensive, especially if done incorrectly. A good strategy requires time, resources and sometimes investment.

Online marketing is always the best choice: Online marketing is not always the best choice for every business or every target audience. Sometimes offline marketing efforts or a combination of online and offline marketing may be more appropriate.

One-off campaigns will do: Success in online marketing requires continuity and regular adjustments. A one-time action or campaign will rarely be successful in the long run.

Success in online marketing is guaranteed: There is no guarantee of success in online marketing. As with any other business, there are risks and uncertainties. Careful planning, execution and monitoring are necessary to maximize success.

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