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Starting up: How to earn the starting capital?

07/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways to earn seed money. Here are some ideas:

Saving: One way to earn startup capital is to save money. If you save a certain budget each month and deposit it into a separate bank or savings account, you can slowly but steadily build up capital.

Investing: Another way to earn startup capital is to invest in stocks, bonds or mutual funds. However, it is important to note that investing carries risks and you should be well-informed and seek advice from a financial expert if needed.

Crowdfunding: Crowdfunding platforms such as Kickstarter or Indiegogo can be a way to raise seed money for an idea or project. However, it's important to note that crowdfunding is a competition for the attention of potential investors.

Loans: You can also apply for a bank loan or line of credit to get the startup capital you need. However, keep in mind that you will have to pay interest and you usually need a good credit score to do so.

Equity financing: If you already own a business, you can also consider equity financing by selling shares to investors.

Sideline job: Finally, you can also take a side job to earn extra money and save it for your startup capital.

It is important to note that there is no guarantee that any of these options will lead to success. It takes hard work, commitment, and thorough planning to earn the startup capital you need.

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What is the CPM (thousand contact price) and how much is it (examples)?

06/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The thousand-contact price (CPM) is a key figure from the field of marketing and advertising. It indicates how much money an advertiser has to pay to reach a thousand people with his advertising message. The CPM is often used in media planning to evaluate the costs of an advertising campaign and to compare different advertising media with each other.

The exact CPM depends on several factors, including the advertising medium chosen, the target audience, the reach, the type of advertising and other factors. There is no set amount for the CPM, as it can vary greatly.

Here are some examples of possible CPM values in different advertising media:

Television: The CPM for commercials on television can vary widely depending on the station, the time of broadcast and the target audience. For example, it can range between 10 euros and 100 euros.

Print media: For print ads in magazines or newspapers, the CPM can also vary greatly. It can range from a few euros to several dozen euros, depending on the print run, placement and readership.

Online advertising: In online advertising, CPM values are often lower than in traditional media. They can range from a few cents to several euros, depending on factors such as the type of ad, the platform, the target audience, and the ad format.

In online advertising, CPM values are often lower than in traditional media.

It is important to note that these are only rough estimates and actual CPM values can vary widely in practice. The exact costs should be determined in consultation with the advertising marketers or agencies, as they know the current prices and conditions best.

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Fundraising from corporate donors - We show how it's done

06/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Fundraising is an important activity that nonprofits use to raise money for their work. To be successful, organizations need to appeal to a variety of fundraising sources, including individuals, foundations, governments, and corporations. Corporate donations are a valuable source because they can donate a larger amount of money than individuals. There are several ways that businesses can help a nonprofit organization. These include financial donations, in-kind donations, employee time and donation programs.

The first task is to find businesses that may be interested in donating. Some companies have specific programs to support certain communities or nonprofits, while others specialize in a broader range of giving. It is important to research a company's donation policies and programs to ensure that the organization is relevant to the company.

After finding a company interested in fundraising, the organization needs to create a professional fundraising appeal. This should include a brief summary of the nonprofit and its mission, greatest needs and successes. It is important to have a clear plan for how the money will be used. If possible, specific examples of projects made possible by donations should also be included.

It is also important to include a contact at the organization with whom a direct dialogue can be opened. This contact can be the person representing the company in the fundraising effort or someone familiar with the organization.

After the fundraising appeal is created, the organization should contact the companies directly. It is important to provide a personal touch and convey a sense of the organization's mission and needs. It is also advisable to give the businesses a reason why they should support this particular organization.

If the company makes a donation, it is important to be grateful and show appreciation for the donation. This can take the form of press releases, social media posts, thank you cards and other forms of appreciation. These actions strengthen the company's image and increase the likelihood that it will make additional donations in the future.

Corporate fundraising can be a lucrative source for nonprofits. It is important to create a professional donation request and have a contact at the company with whom a direct dialogue can be opened. Once a donation has been received, it is important to be grateful and show appreciation in order to reinforce a positive image of the company and receive further donations.

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Maximum effect at the lowest possible cost - How the Media & PR Database 2023 revolutionizes your press work

06/01/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The PR and software industry is facing fundamental change. While the future of PR monopolists and software dinosaurs is uncertain, smaller, non-established companies and start-ups are expected to gain large market shares in the coming years. We explain why this is so and what implications it will have for the industry below.

First of all, it is important to understand that PR monopolists and software dinosaurs are increasingly prevented from innovating and developing new technologies. This is because they focus their resources on improving existing products and services rather than breaking new ground. As a result, they are unable to adapt to the ever-changing demands and expectations on the industry, making them less and less competitive.

On the other hand, smaller companies and startups are likely to play a bigger role in the market because they have the resources and agility needed to adapt quickly to new trends. This means they are more likely to be able to develop innovative products and services that are one step ahead of the competition.

In addition, customers are becoming more demanding and want more services for less money. This means that PR monopolists and software dinosaurs will have a harder time attracting and retaining customers because they won't be able to offer the same quality and service at an affordable price.

In short, over the next year or two, it is likely that the established PR software vendors will lose customers, while smaller companies and startups will gain a larger market share. This will lead to a fundamental shift in the industry as new technologies and services are developed that offer real value to customers.

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What is targeting and why is it important?

05/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Targeting is a term often used in the advertising industry. It refers to the targeted placement of ads or marketing messages to appeal to a specific target group. Targeting is becoming increasingly important as the amount of available advertising channels and competition for consumer attention increases. Targeting allows companies to use their advertising spend more effectively by targeting only those consumers who are most likely to be interested in their products or services.

How does targeting work?

There are different types of targeting based on different criteria. Some of the most common targeting methods are:

Demographic targeting: where ads are placed based on age, gender, income, education level, or other demographic characteristics.

Geographic targeting: Ads are placed based on geographic characteristics such as location, zip code, or region.

Behavioral targeting: Here, ads are placed based on consumer behavior, e.g. based on search queries or visits to specific websites.

Contextual targeting: Ads are placed based on the context in which they appear, e.g. based on the topic of a website or the content of an article.

These targeting methods are often combined to create even more targeted campaigns. For example, a company might create an ad for a new product and then target that ad based on demographics, geographic characteristics, and behavioral data of a specific audience.

Why is targeting important?

Targeting helps companies use their ad spend more effectively and achieve better results. Targeting allows companies to ensure that their ads are shown only to consumers who are most likely to be interested in their products or services. This can help companies save money and improve their return on investment (ROI).

Targeting can also help make ads more relevant to consumers. When consumers only see ads that are aligned with their interests and needs, they are more likely to click on those ads or go to the company's website. This can increase the likelihood that they will eventually become customers.

Conclusion:

Targeting is an important way to use ad spend more effectively and achieve better results. It allows companies to target consumers who are most likely to be interested in their products or services. By combining different targeting methods, companies can create even more targeted campaigns.

By combining different targeting methods, companies can create even more targeted campaigns and further improve their return on investment (ROI).

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