Share:

News / Blog: #money

How to prepare for trade fairs and events

01/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a goal: Before you start, you need to define a goal for your participation in the trade show or event. Do you want to make new contacts, learn more about a specific topic or introduce your company? Knowing your goal will help you better prepare for the event.

2. Create a budget: After you know your goal, you need to create a budget for the trade show or event. Think about how much money you want to spend on promotional materials, booth rental, exhibits and travel expenses.

3. Select the right location: Select a location that meets your goals. If you want to make more contacts or introduce your company, you should choose a location that offers great visibility.

4. Create promotional materials: Create promotional materials that you can distribute during the event. This can be in the form of flyers, brochures, giveaways and promo products.

5. Plan your schedule: Plan your schedule so you can be efficient and productive during the event. Set a time limit for your presentations, conferences and meetings to save time.

6. Don't forget to relax: Don't forget to relax between events. Take time to meet with friends or go for a walk to relax and recharge your batteries.

Like (0)
Comment

Equity vs. debt - How to start up successfully

01/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Equity and debt are two essential elements to consider when starting a business. Equity is the money a business receives from its own resources, while debt is the money borrowed from outside sources such as banks or investors.

Equity is important to start a business because it lowers the risk a business takes when it borrows. Since equity does not have to be repaid, there is no risk that the company will have to file for bankruptcy if it cannot repay its debts.

Debt capital is also important because it allows companies to invest in expansion, develop new products, and enter new markets, allowing them to grow and generate more revenue.

Therefore, when starting a business, entrepreneurs should consider both equity and debt. It is advisable to raise equity first to reduce risk and build a solid foundation. Subsequently, debt capital should be considered to help the company grow.

Like (0)
Comment

With the right sales arguments - How to convince potential customers who doubt and convert them

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Convey trust through clear and honest communication. Be very transparent and open about your products and services.

2. Use concrete evidence, such as customer references or data, to convince customers.

3. Emphasize the advantages of your product or service compared to other providers.

4. Create a sense of urgency by asking customers to make a quick decision.

5. Offer your customers additional information, advice or support when needed to build trust.

6. Give your customers a sense that you care about them and offer them the best.

7. Make special offers to your potential customers that are not offered to them everywhere.

8. Create a sense of security by offering a money back guarantee or similar offers.

9. Create a strong brand that allows you to build a strong bond with potential customers.

10. Always be attentive and focus on the needs of your customers to customize your sales arguments.

Like (0)
Comment

What are common sources of error for startups?

12/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. not investing enough time and resources: Many startups underestimate how much time and resources it takes to be successful. One mistake that is often made is to plan beyond the most important elements of a business instead of focusing on the most important tasks.

2. Insufficient funding: without sufficient funding, a startup cannot survive. Many startups try to get by on a limited budget, but it's important to have enough money to develop and grow the business.

3. Lack of market research: market research is an essential part of a startup's success, but many companies don't take it seriously enough. They need to know who their target customers are, what they want, and what they value in order to improve their product or service.

4. Faulty products or services: If a startup offers a bad product or service, they will not be able to convince their target customers. Therefore, startups need to make sure that their products and services are of the highest quality before launching them.

5. Lack of communication: a startup needs to reach out to their target customers in order to succeed. However, to do so, they need to develop a strong communication strategy and ensure that they stay in touch with their customers.

Like (0)
Comment

More sales with fewer customers? With the high price strategy to more success in business

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is a fact that companies want to make more sales. However, it is not always easy to achieve this. One way to generate more sales is to pursue a high-price strategy. With this strategy, companies can increase sales by targeting fewer customers who are willing to pay higher prices.

The success of a high-price strategy depends on a few factors. First, companies need to identify the right target audience that is willing to pay more for a product or service. Companies also need to choose the right positioning to stand out from the competition and create a premise for the higher price. Another important factor is proper marketing. Companies must convince their customers that they will get better value for their money if they purchase a higher-priced product.

A high-price strategy can be an effective tool to generate more sales. However, it is important to make sure that the strategy is aligned with the right target audience and that there is a clear premise for the higher price. Also, companies need to make sure they have the right marketing strategy in place to convince their customers that they will get more bang for their buck if they buy a higher-priced product.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: