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News / Blog: #media

How many editorial addresses are included?

09/19/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are currently over 17,000 entries of all media types in our Media & PR Database DACH (i.e. in Germany, Austria and Switzerland). A detailed listing of the case numbers by media type can be found in the mega menu of the "Media & PR Database" menu item above.

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Find suitable agencies - With our agency directory you get a comprehensive overview

09/07/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The search for the right agency is often difficult. In the price battle for the best advertising spaces, it is difficult for inexpensive providers to place or appear with your ad among the first ads on the first or second. After all, the cost of a click (PPC: price per click) in Google Ads , formerly known as Google Adwords, can quickly exceed €5 and more.

The first search results or are therefore dominated primarily by providers, which bring high-priced products and services to the woman or man. With given PPC costs, it is a question of the product price or price for an average deal when providing services and the so-called conversion rate, any rate that describes the number of sales -sales - and divided by the number of clicks generated. A cost-covering ad strategy and keyword selection together with constant optimization is necessary to become cost-covering, in the best case profitable.

Therefore, in the interest of better market transparency, it makes sense to include not only those providers listed high up in the list of postential contractors, but also to find agencies and service providers who cannot (yet) afford or do not want to invest a higher share of their revenue in higher click prices.

With our databases, starting with the media & PR database , through the company database to our agency database, we make a contribution to making the market more transparent, creating visibility on for smaller providers and facilitating the choice of the appropriate agency or provider.

For example, you can discover similar providers in your city or region based on keywords and compare them with each other, filter, sort and to be able to put the entries first on a long list, later on a short list.

At the same time, our address databases represent an efficient acquisition tool for companies, agencies and service providers and offer added value in customer acquisition in the B2B sector, more precisely: for directmarketing purposes and for expanding the individual acquisition strategy.

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What distinguishes the Media & PR Database from other PR software?

09/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Our Media & PR Database differs from other, often much more expensive, providers of editorial databases and PR software in both its scope and its functionality. Designed as an efficient research tool that saves you a lot of time searching for suitable media and contact persons at the best possible price, our media & PR database offers you an outstanding price/performance ratio.

The advantages of the Media & PR database at a glance:

  • Export function for e-mail addresses, e.g. for CRM or Outlook (up to now no internal dispatch function)

  • GDPR-compliant - no journalist data included, only from freely accessible sources

  • High coverage

  • Reasonable price

  • Regular updates

  • Contract period & no automatic renewal

  • Multi-user capability from version Team

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    Who are our products & services aimed at?

    09/02/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

    Who are our products aimed at? Who is the target group of Fischer | Data Science.?

    There are around 15,000 startups every month in Germany alone. All founders of new businesses & startups that have a supra-regional focus need, in addition to their own website for the optimal start into self-employment, tools that save them valuable time, e.g. for research, so that they can concentrate on their core work (i.e. product development, marketing/sales, PR/public relations). This is where our products come in.

    In addition, more established companies and organizations such as foundations and associations or societies also have a constant need to maximize their media presence as well as data around for fundraising to achieve their goals.

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    Successful startup marketing - These are the success factors

    09/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

    1. Create a clear and meaningful brand profile.

    A startup should create a clear and meaningful brand profile that allows customers to clearly perceive and identify with it. To do this, startups should develop a unique selling proposition that sets them apart from the competition.

    2. Strengthen your presence on social media

    Social media is an essential part of modern marketing. Startups should expand their presence on key platforms such as Facebook, Twitter, Instagram and LinkedIn to create a strong connection with potential customers.

    3. Create a content marketing program

    Content marketing is an important part of marketing. Startups should develop a content marketing program to produce relevant and engaging content to reach their target audience.

    4. Create an email marketing strategy

    Email marketing is one of the most effective ways to reach and convert customers. Startups should develop an email marketing strategy to connect with customers and keep them updated on products and services.

    5. Invest in paid advertising

    Paid advertising, such as Google Ads and Facebook Ads, can help startups generate more traffic and customers faster and more efficiently. Invest in Paid Advertising to increase your visibility and grow your audience.

    6. Be strategic about networking

    Networking is an important part of marketing for startups. Startups should strategically build networks to connect with potential customers and partners.

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    Media & PR Database 2024

    Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

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