News / Blog: #media

What is press relations?

Press relations is a form of public relations that focuses on publishing information and news in the media. It is a quick, effective way to reach a large number of people and is often used as part of a larger campaign. Press relations includes, but is not limited to, the publication of articles, press releases, interviews, news stories, photos, and videos.

What is advertising?

Advertising is the art of getting people to buy or use a product or service. It is one of the most important marketing tools that companies can use to promote their products or services and reach out to potential customers. Advertising can be published in various media such as print, radio, TV, online and social networks.

What is media planning?

Media planning refers to the strategic planning and implementation of advertising measures in the various media. It includes selecting the media, determining the advertising budget, deciding on the timing of the campaign, and selecting the advertising copy and graphics. Media planning focuses on optimizing advertising success by considering all aspects of the media mix. This includes traditional media such as print, TV, radio and outdoor advertising, as well as new media such as the Internet and social media.

What is a promotional campaign?

A promotion is a targeted activity aimed at promoting a specific product, service or brand by attracting customers. These promotions may include free gifts, sales promotions, special offers, or advertising on social media or other platforms.

What is crisis communication?

Crisis communication is a form of communication that focuses on the ability to respond quickly to a crisis and establish an effective communication network to get an appropriate response. It is a very important component of crisis management planning and public relations. It focuses on the distribution of information, accountability, and identification of solutions. This communication can take place in a variety of ways, including traditional media, social media, internal and external communications, and stakeholder communications. Communication enables an organization to respond to external influences and influence public perception.