12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A media database is a database designed specifically for managing media such as images, videos, and audio. It allows users to store, organize, edit, and publish media. These databases make it easier for users to access media at once and offer many useful features, such as search functions that make it easier to find the material you are looking for.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press office is a company that provides a link between companies and the media. It offers a wide range of services for companies, including the publication of press releases and the organization of press conferences. It can also help companies create press materials and disseminate information through media and social media.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media evaluation is the systematic evaluation of media products and media content to obtain trends and insights into the media market. It includes the analysis of media usage habits and preferences, such as how users respond to different media content. It may also include evaluating the reach and influence of specific media content on a particular audience.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Corporate publishing refers to the publication of content created by an organization or institution to strengthen and promote its brand. This includes publications such as magazines, newsletters, brochures, websites and social media channels. Corporate publishing is an important part of corporate communications and is used to strengthen the brand, attract new customers and retain existing customers.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press kit is a document that provides journalists and other media representatives with information about a company, person or product. It usually contains a summary of the company and its services, articles, photos, logos, contact information and other materials that help media representatives facilitate their coverage.