12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Trade press is a collective term for trade magazines, trade journals, trade books and other media content aimed at a specific professional audience. They can provide information on various topics, such as business, technology, science, and medicine. Trade press provides specialized knowledge and can also serve as a valuable tool for working in a particular field.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The largest customer groups for marketing addresses are:
1. Companies and organizations
2. Customers and prospects
3. Partners and suppliers
4. Suppliers and distributors
5. Media and publishers
6. Authorities and institutions
7. Retailers
8. Resellers
9. Online stores
10. Market research institutes
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The largest customer groups for PR software and press release distribution tools are:
1. Companies and organizations that want to be present on the market.
2. PR agencies and communication consultants who use the software to provide their clients with comprehensive PR advice.
3. Journalists who use the software to research news quickly and efficiently.
4. Market research and analysis companies that use the software to track market trends.
5. Bloggers and social media influencers who use the software to produce content quickly and efficiently.
The largest customer groups of PR software include:
1. PR and communications agencies
2. Companies from the financial and consulting sector
3. Companies from the insurance and banking sector
4. Companies from the healthcare sector
5. Companies from trade and manufacturing
6. Companies from the retail sector
7. Companies from the hospitality industry
8. Companies from the public administration sector
9. Non-profit organizations
10. Media companies
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social selling is an approach in which salespeople use social media to identify and engage with potential customers and build relationships. It is a form of selling that allows salespeople to build a direct, personal relationship with customers by engaging in their online presence and responding to relevant discussions. Through these interactions, sellers can identify prospects and position themselves as experts in their industry to drive a higher conversion rate.
12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct selling is a type of sales strategy in which companies sell their products or services directly to end consumers without the intermediation of a middleman. Direct selling is often implemented through sales representatives or multi-level marketing companies. Direct selling allows companies to sell their products without the cost of an intermediary, thereby earning more profit. In addition, direct sales can help companies establish customer contacts that can be useful for further sales.