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How to send press releases to the media

02/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Develop a press release that contains a newsworthy message about your company. Make sure the press release contains relevant facts and interesting information.

2. Write an introduction that draws readers' attention to the press release. Make sure you highlight key information and create an incentive to read on.

3. List all contact information to send the press release to the media. For most media, you will need an email address, fax number and phone number.

4. Design a distribution list to send out your press release. Distribute the press release to all relevant media you think might be interested.

5. Contact editors to make sure they receive your press release. Make sure they have read and reviewed your press release.

6. If the editors are interested, set up an interview. Make it clear that you and your company are willing to provide more information if needed.

7. Track how your press releases are received by the media. Pay attention to media coverage and the results your press release has generated.

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What are the common misconceptions about Google Ads?

02/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are some misconceptions that are common when it comes to Google Ads. Here are some examples:

"The higher the ad budget, the better the results": a higher budget does not necessarily lead to better results. It's more important to allocate the budget wisely and run targeted ads.

"Any number of clicks is a good number of clicks": it is important to consider the quality of clicks, not just the quantity. It's not about generating as many clicks as possible, but about targeting relevant users.

"A high position in the search results is always better": A higher position in the search results does not necessarily lead to more clicks and conversions. It is important to understand the target audience and their search intentions and optimize accordingly.

"A specific keyword should be in every ad": it is important to place keywords wisely in ads, but it is not necessary to use every keyword in every ad. The point is to create relevant and engaging ads.

"Google Ads is the only way to advertise online": Google Ads is an important way to advertise online, but there are other channels such as social media, display advertising and email marketing that should be considered."

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Free press portals - We know them all

02/22/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Are you looking for a way to publish your press releases on free press portals? No problem! In our Media & PR Database 2023 you will find dozens of press portals where you can also publish your press releases free of charge.
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What is unstructured data?

02/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Unstructured data is data that has no explicit structure and exists in its raw form. Unlike structured data, which is organized in well-defined tables and columns, unstructured data has no consistent structure or formatting. It can exist in a variety of formats, including text documents, images, videos, audio files, social media posts, emails, and web pages.

Unstructured data is often difficult to analyze because it does not have a clear structure or metadata that can be used to interpret the data. Extracting information from unstructured data often requires complex machine learning algorithms to identify patterns and relationships and extract relevant information.

Despite the difficulties of processing unstructured data, they can provide valuable insights into consumer behavior, market trends, social interactions, and other areas. Therefore, they play an important role in data analysis and processing, especially in the field of Big Data.

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What is Jupyter Notebook?

02/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Jupyter Notebook is a web-based interactive environment used to create and share documents that contain live code, text, visuals and multimedia elements such as images and videos. The environment is based on the IPython project open standard and supports many programming languages such as Python, R, Julia and others.

Jupyter Notebook allows users to create so-called notebooks, which consist of a series of cells that can contain both code and text. The code in the cells can be executed, with the results displayed in the output cell. The text cells can be formatted using Markdown formatting and also support the use of LaTeX formulas.

Jupyter Notebook's interactive environment is particularly suitable for data analysis and machine learning, as it allows users to visualize and explore data and train and test models. Jupyter Notebook can also be used for documenting code projects and developing learning materials.

Another advantage of Jupyter Notebook is that it is easy to share and collaborate. Notebooks can be saved as files and shared on various platforms such as GitHub and GitLab. There are also Jupyter Notebook hosting services that allow users to store and share their notebooks online.

Jupyter Notebook is a popular and versatile environment used by a wide community of developers and data scientists.

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