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What are headlines?

03/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Headlines are short and concise sentences or paragraphs, usually placed at the top of an article or news page, to draw the reader's attention to the content and provide a quick overview of the main points of the article or story. Headlines should encourage the reader to read the article or story by giving them a taste of what it's about and what information they can expect. A good headline, therefore, should be informative, engaging and concise, and make readers curious. In today's fast-paced media landscape, headlines are an important part of journalism and advertising. They are used to attract readers' attention, to generate traffic to a website, to sell a product or service, and to inform and entertain readers.
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What does a PR department do?

03/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A PR department is responsible for planning, implementing and monitoring measures to communicate and position a company, organization or individual. The main tasks of a PR department can be the following:

Developing PR strategies: The PR department develops strategic plans to improve a company or organization's image and manage public perception.

Media Relations: The PR department maintains relationships with journalists and members of the media to influence coverage of the company or organization and generate positive publicity.

Crisis communications: The PR department is responsible for crisis communications and works closely with other departments to respond quickly and effectively to crisis situations and minimize damage to the company or organization.

Content creation: the PR department creates and publishes content such as press releases, blog posts, social media posts, newsletters and other materials to spread the company or organization's message.

Event planning: the PR department organizes and plans events such as press conferences, trade shows, product launches and other events to increase awareness of the company or organization.

Internal communications: the PR department is also responsible for internal communications, informing employees about news and developments in the company or organization.

Overall, the PR department is responsible for maintaining the image and reputation of a company or organization and works to build and maintain a positive relationship with target audiences.

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How do I get media coverage?

03/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Getting media coverage can be a challenge, but there are some steps you can take to increase your chances:

Create a list of relevant media: create a list of media outlets that are relevant to your company or brand, such as newspapers, magazines, online media, blogs, radio and TV stations.

Find the right contact: find the right contact in each media organization, such as the editor or journalist responsible for the topic you want to talk about.

Create a press release: write a press release about your company or brand and send it to relevant media outlets. Make sure your press release includes all the important information, such as your company's history, current events or product news.

Provide an interesting angle: Try to provide an interesting angle or a special story that might be of interest to media organizations. For example, a local newspaper article could feature a company that is doing a lot of good in the community.

Be an expert: Offer yourself as an expert in your field and offer your opinion on current events or trends. Journalists often look for expert opinions to back up their stories.

Cultivate relationships: Cultivate relationships with journalists and media organizations by sending them regular updates about your company or brand. Make sure you are not too pushy, but keep in touch at appropriate intervals.

Use social media: Use social media to spread the word about your brand and attract the attention of journalists. Post relevant content and share articles that are relevant to your business.

By taking these steps and communicating your message effectively, you can increase your chances of getting your brand or company covered by the media.

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What are avoidable mistakes when building media contacts?

03/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

When building media contacts, there are some avoidable mistakes that companies or organizations can make. Here are some of them:

Not doing thorough research:

Companies should take time to research and understand media before making contact. A lack of knowledge about a publication or journalist can result in the wrong type of story being pitched or an email being sent to the wrong recipient.

Unclear or incomplete messaging: Journalists are often busy and have little time. Therefore, it is important that a message is clear, concise and contains all relevant information. If journalists don't understand what the company or organization is trying to communicate, or are missing important details, the story may not get published.

Following up too frequently: It's important to maintain media contacts, but following up too frequently can be annoying. Companies should wait until they receive a response before contacting again.

No personalized addresses: Journalists are often bombarded with mass emails. If companies do not use a personalized speech, the email is likely to be ignored. Companies should make sure to include the journalist's name and a personal touch in their emails.

No research.

No research on the topic: If a company is trying to contact a journalist for a specific story, it's important to make sure the journalist is actually writing about the topic. If not, the company may be wasting time and resources.

No relationship nurturing: If companies only contact a journalist when they have a story to share, that's a mistake. A relationship with a journalist should be nurtured by providing them with helpful information or resources, or simply informing them about what the company is doing.

By avoiding these mistakes, companies can build more successful relationships with media contacts and have a greater chance of getting their stories in the media.

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How do I place articles in the media?

03/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Placing articles in the media requires careful planning and preparation. Here are some steps you can follow to increase your chances of successful media placement:

Identify relevant media: research and identify media outlets that are relevant to your target audience. Think about what topics and content are published in these media and which journalists are responsible for these topics.

Write a press release: Write a press release that presents your topic or story in an engaging and interesting way. Make sure the press release is well structured and to the point.

Write a pitch: write a pitch that summarizes the key points of your story or topic and why it is relevant to the target media audience. The pitch should be short, concise and engaging.

Send your materials: send the press release and pitch to relevant journalists via email or a press portal. Make sure you have the journalists' email addresses correct and complete.

Follow-up: Follow-up by email or phone to make sure your materials have arrived and to motivate journalists to cover your topic.

Offer expert interviews: Offer to make yourself available to journalists for interviews to provide more information about your topic or story.

Keep in touch: Maintain good relationships with journalists by regularly offering them interesting topics and content. This will increase your chances of them covering your business in the future.

It is important to note that successful media placement is not guaranteed and that media placement also depends on factors such as the relevance of your topic or story, the quality of your materials, and your relationship with journalists.

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