Share:

News / Blog: #media

Make better decisions based on data - With data science and real-time data

04/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Digitization has had a major impact on the way we work and make decisions. Businesses today have more data at their disposal than ever before, and using that data effectively is key to success. Data Science is a discipline concerned with extracting knowledge from data to make decisions and improve business processes. Real-time data, in turn, allows companies to make decisions based on current information rather than relying on past data. In this article, you'll learn how you can use data science and real-time data to make better decisions.

The importance of real-time data

Traditionally, companies rely on historical data to make decisions. But in today's fast-paced business world, the ability to access real-time data is critical. Real-time data is data that is immediately available and can be processed without delay. They can come from sensors, surveillance tools, social media, and other sources. The use of real-time data allows companies to react quickly to changes, identify trends and identify problems early. This leads to greater flexibility, agility and responsiveness.

Data science for better decisions

Data science is a process that involves the extraction of knowledge from data using mathematical and statistical methods and advanced technologies. Data science can help make better decisions by enabling companies to see complex data patterns and make predictions. By analyzing data, companies can gain valuable insights and make informed decisions. Data science can also help streamline business processes, reduce costs, and increase efficiency.

An example of using data science and real-time data is supply chain optimization. By using real-time data, companies can monitor the supply chain in real-time and react quickly to unforeseen events such as delays and bottlenecks. Data science can also help predict demand and optimize inventory planning for better supply chain efficiency and customer satisfaction.

Conclusion

In today's fast-paced business world, data science and real-time data are essential to make informed decisions and stay competitive. Businesses that invest in these technologies can gain a competitive advantage by responding quickly to change, streamlining processes, and increasing efficiencies.

Like (0)
Comment

Writing a press release in just a few steps - Here's how to do it

04/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here are some steps you can follow when creating a press release:

Headline: The headline is the first impression the journalist will get from your press release. It should be clear, concise and summarize the essence of your story.

Introduction: the introduction should directly introduce the reader to the story and motivate them to read on. Put the most important information in the first paragraph and answer the questions: who? What? When? Where? Why? and How?

Body: The body of the press release should elaborate on the story and provide more detailed information. Make sure all the important details are included and your message is presented in an understandable and interesting way. However, avoid adding too much unnecessary material.

Quote: a quote from a relevant person can help legitimize your story and add credibility. It should be short and concise and summarize the gist of the story.

Background information: Include relevant background information at the end of the press release, such as information about your company or organization, to give the journalist additional context.

Contact information: Include your contact information at the end of the press release so journalists can contact you with further questions or for interviews.

Formatting: make sure your press release is well formatted and easy to read. Use a clear font and appropriate size. Do not add unnecessary graphics or images.

By following these steps, you can create an effective press release that will capture the interest of the media and successfully convey your story.

Like (0)
Comment

How does order acquisition work for freelancers?

04/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Commission acquisition is an important step for freelancers to be successful. Here are some tips that can help:

Create a portfolio: A portfolio is a great way to show potential clients what you can do. Show off your best work and add testimonials.

Use social media: Social media is a great way to market yourself and reach potential clients. Create profiles on platforms like LinkedIn, Twitter or Instagram and post regularly about your work.

Network.

Network: network with other freelancers or people working in the industry. Attend events and conferences to network and meet potential clients.

Search Engine Optimization: make sure your website is well optimized so potential clients can easily find your services. Also, use Google My Business to improve your presence in local search.

Make sure your website is well optimized.

Email acquisition: Write personalized emails to potential clients introducing your services. Be polite and respectful when doing so, and don't impose.

Use contracting platforms: Sign up for platforms like Upwork or Freelancer.com to find potential clients. However, be prepared to pay a commission for the referral.

Build trust.

Build trust: Build trust with potential clients by helping them understand their needs and solve problems. Also, give them a clear idea of what they can expect from you and make sure you deliver your work on time and in good quality.

Like (0)
Comment

What are avoidable mistakes when approaching the media?

04/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here are some avoidable mistakes when approaching the media:

Lack of research: if you don't know the media representatives and the topics they cover, you may be sending the wrong information to the wrong people or not presenting your story in a way that is of interest to their target audience.

Unclear message: an unclear or overly complex message may result in your pitch not being understood by media representatives or your story not being interesting enough to be printed.

Poor communication: poor communication with media representatives, such as sending spam emails or ignoring requests, can result in your future efforts being ignored.

Unprofessional demeanor: Unprofessional behavior, such as making unreasonable demands or acting unprepared in interviews, can cause media representatives to lose interest in your story.

Inadequate preparation: not putting enough time and effort into your media approach can result in your story being incomplete or inaccurate, which can lead to negative reviews.

Lack of strategy: if you don't have a clear strategy for how you want to convey your story to media representatives, you may not get the results you want.

By avoiding these avoidable media outreach mistakes and having a clear strategy and message, you can successfully convey your story to media representatives and achieve positive coverage for your company or organization.

Like (0)
Comment

Freelance Journalists - Where to find lists?

04/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are several online directories and databases that contain listings and profiles of freelance journalists. Here are some options:

Freeelancermap: An online platform that specializes in freelance workers in various industries, including journalism. It offers an extensive database of freelance journalists from around the world.

Journalist Directory: A directory of freelance journalists in Germany. The directory is sorted by state and topic and includes contact information and samples of work.

DJV-Freie: A database of the German Journalists' Association (DJV) containing more than 4,000 freelance journalists from Germany. The database is accessible to DJV members, but some information is also available to the public.

MediaBistro: A job board and online community for media professionals, including freelance journalists. The site includes a job database, a directory of freelancers, and a variety of resources for media professionals.

LinkedIn: A social platform for business and professional people, also used by freelance journalists. LinkedIn allows users to create their profile to showcase their skills and experience and connect with other professionals.

These lists are a good starting point for finding freelance journalists. However, it is important to note that many freelancers may not be listed on these lists or may not advertise their services publicly. In this case, it may be helpful to search social media or relevant groups and forums for recommendations.

Like (0)
Comment

Our offer to you:

Media & PR Database 2025

Only for a short time at a special price: The media and PR database with 2025 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: