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All Startup Media at a glance

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here, you'll find an overview of various startup media that can provide you with a quick understanding. In our comprehensive media and PR database, we offer a plethora of advantages for startups and founders:

Diverse Range of Information: Our database encompasses a wide array of startup media, including online publications, magazines, blogs, and podcasts. This diversity allows founders to reach a broader audience and present themselves across various media channels.

Visibility and Reach: By being present in startup media, companies can enhance their visibility and reach a larger audience. This is particularly crucial for engaging potential customers, investors, and business partners.

Brand Building: Regular presence in relevant media can foster brand awareness and strengthening. A solid brand reputation can bolster consumer trust and contribute to building long-term business relationships.

Networking Opportunities: Startup media often provide the opportunity to connect with fellow founders, industry experts, and investors. This can offer valuable chances for knowledge exchange, collaboration, and expanding your network.

Timeliness and Industry Trends: By regularly following startup media, founders can stay informed about current trends, developments, and innovations in their industry. This knowledge is critical for staying competitive and identifying opportunities early.

Investor Attention: Startup media frequently attract investors seeking promising new ventures. By being featured in these media, founders can capture the attention of potential investors and gain opportunities to secure funding for their companies.

PR and Reputation: Positive coverage in startup media can enhance a company's image and serve as third-party validation. This can be particularly helpful in building trust among customers and partners.

Our media and PR database equips you with the tools to be strategically present in relevant startup media and make the most of media coverage benefits. We assist founders in spreading their message, achieving their goals, and successfully establishing their companies.

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Hourly rate of Social Media Agencies

08/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Social media agency hourly rates can vary depending on the size of the agency, location, services offered, areas of expertise, and reputation of the agency. Here are rough guidelines for hourly rates of social media agencies in different regions:

Europe:

Establishment or small agencies: €30 - €60 per hour

Medium-sized agencies: 60 € - 100 € per hour

Large or renowned agencies: 100 € and more per hour

USA:

Established or small agencies: $40 - $80 per hour

Medium-sized agencies: $80 - $150 per hour

Large or prestigious agencies: $150 and up per hour

It's important to note, however, that these estimates are only rough guidelines and actual hourly rates from social media agencies can vary widely. Rates can also depend on factors such as the services offered (e.g., content creation, ad management, community management), the number of social media channels managed, and the complexity of the campaigns.

Before hiring a social media agency, it is advisable to compare different agencies, get quotes and talk to agencies about their pricing structures. Choosing the right agency should be based not only on price, but also on the quality of their services, their experience and their understanding of your specific needs.

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What to consider as an IT freelancer? Tips for success on freelancer platforms and in dealing with IT intermediaries.

08/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digital world, numerous opportunities open up for IT freelancers to work flexibly and independently. Freelancer platforms and IT intermediaries play an important role in this by bringing clients and freelancers together. However, there are some important aspects to consider in order to be successful as an IT freelancer. In this article, we take a look at the key points to consider.

1. Profile design and self-promotion:

Whether you use a freelance platform or get referred through an IT intermediary, having a strong profile is crucial. Make sure your profile highlights your skills, experience and previous projects. Remember that potential clients will use your profile to decide if you are right for their project.

2. Specialize and find niches:

There are a variety of specialties in the IT industry. The more specific you position your skills and knowledge, the more likely you are to find interesting projects. Focusing on a niche can also help you stand out from the competition and get better paying jobs.

3. Realistic prices and fair negotiations:

Determine a reasonable hourly rate or flat rate for your services. Be prepared to adjust your prices depending on the nature of the project and the scope of your work. In negotiations with clients or intermediaries, be confident in your values and skills, but also be flexible and fair.

4. Client reviews and references:

Collect positive reviews from satisfied clients on freelancer platforms. Good reviews are essential for gaining the trust of new potential clients. References from previous projects can also strengthen your credibility and increase your chances of success.

5. Transparent communication:

Clear and effective communication is essential to avoid misunderstandings and complete projects successfully. Clarify all important details at the beginning, such as the scope of the project, schedule, payment terms, and scope of delivery.

6. Contracts and legalities:

Make sure you have a clear and legally backed contract for each project. This should cover all agreements, disclaimers, and intellectual property rights. A solid contract protects both you and the client.

7. Time management and reliability:

As a freelancer, you have the responsibility to complete your projects on time. Therefore, good time management is essential. Show reliability and deliver on your commitments to build your reputation as a trustworthy professional.

8. Network and maintain contacts:

Maintain your professional network and make contacts in the IT industry. Even if you work through a platform or an intermediary, personal referrals and relationships can lead to new and lucrative projects.

9. Continuous education:

The IT industry is dynamic and subject to constant change. Keep your skills up to date by continuously educating yourself and following new technologies and trends. This will make you more attractive to clients and increase your marketability.

Conclusion:

As an IT freelancer, there are many aspects to consider in order to be successful. From self-promotion to transparent communication to a clear contract system, all of these factors will help advance your career. Take advantage of freelancer platforms and IT intermediaries to reach out to potential clients, but don't forget to actively work on your own network as well. With the right mix of expertise, self-promotion and customer focus, you can achieve long-term success as an IT freelancer.

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Which social network analysis methods are most effective for gaining insights from social media?

08/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

When it comes to social network analysis, there are several methods that can be used to gain insights from social media. Here are some of the most effective methods:

Network Visualization:By visualizing the social network, you can identify relationships between different users or groups of users. This can help you identify key nodes or centers of activity and understand the structure of the network.

Social network metrics: There are several metrics you can use to get quantitative information about the social network. Examples of such metrics include the centrality of a node (how important a node is in the network), the degree of connectivity (how many connections a node has), and the density of the network (how strong the connections are in the network).

Social network metrics.

Sentiment analysis: this method allows you to analyze text to identify users' sentimental or emotional feedback. Sentiment analysis allows you to find out how users feel about certain topics or events, and what their opinions are.

Community discovery: This method aims to identify groups of users who share similar interests, characteristics, or behaviors. By discovering communities, you can better understand the structure of the social network and target specific groups of users.

Influencer analysis: this method allows you to identify influential people or users who have particularly wide reach or authority on a social network. By analyzing influencers, you can understand who is influential in a particular context and how information spreads across a network.

Time series analysis: this method refers to analyzing data over time. By examining changes in social networks over time, you can identify trends, patterns, and seasonal variations.

Time Series Analysis.

The effectiveness of these methods depends on your specific goals, the data available, and the type of social network you want to analyze. It can also be helpful to combine multiple methods to gain a more comprehensive understanding of the social network and the activities taking place within it.

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Why corporations increasingly rely on intermediaries and IT freelancers

08/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In recent years, the world of work has changed dramatically, and this change is also reflected in the business strategy of many large corporations. Instead of relying exclusively on traditional permanent hires, companies are increasingly turning to intermediaries and IT freelancers to help them achieve their projects and business goals. There are several reasons for this trend, which are beneficial to both the corporations and the freelancers themselves.

Flexibility and agility:

The fast-paced market requires companies to be able to quickly adapt to new situations and respond to current trends. By relying on intermediaries and IT freelancers, corporations can more easily respond to fluctuating workloads. They can assemble flexible teams and downsize or expand as needed without having to go through lengthy hiring processes. This flexibility allows them to use resources more efficiently and reduce costs.

Access to expert knowledge:

In an increasingly specialized business world, companies often need specific expertise for their projects. By working with intermediaries and IT freelancers, they gain access to a pool of talented experts who have the necessary know-how to meet their requirements. This allows corporations to tackle complex projects without having to maintain additional staff on a permanent basis.

Innovation and diversity:

Working with freelancers from different industries and backgrounds can stimulate the innovation process. External professionals often bring new ideas and perspectives that internal teams may miss. In addition, freelancers can bring cultural diversity and new ways of working to the company, which increases innovation and fosters creativity.

Cost optimization:

Hiring full-time employees comes with high costs, such as fringe benefits, employee benefits, health insurance and office infrastructure. By working with IT freelancers, corporations can reduce these costs, as freelancers typically provide their own resources and work on a self-employed basis.

Faster project delivery:

At a time when time is of the essence in gaining competitive advantage, by engaging intermediaries and IT freelancers, companies can get their projects done faster. Freelancers are often highly motivated to complete their work in less time, as their success can depend on how many projects they successfully complete and receive positive reviews.

Expanding the talent pool:

Many companies struggle to find qualified professionals, especially in certain niche areas or during times of a skills shortage. Working with freelancers significantly expands the talent pool for companies, as they are no longer limited to local candidates. They can search for the best experts on a global scale.

So overall, corporations benefit in many ways from collaborating with intermediaries and IT freelancers. By working in this way, they can respond more flexibly and agilely to market changes, gain access to specialized knowledge and experts, reduce costs, strengthen innovation and implement their projects faster. At the same time, freelancers themselves also benefit, as they can organize their working hours and projects more flexibly and have access to a larger number of potential clients. The increasing importance of freelancers and intermediaries in the economy suggests that this trend will continue in the future.

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