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Contacting editorial offices - That's what counts

12/01/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways to contact editors. Which one is best depends on your goals and situation. Here are some things to keep in mind:

1. Choose a method of contact that editors can turn to. For example, you can send an email to the editor or message them on social media.

2. Be precise and clear. Avoid overwhelming the editorial team with too much information. Instead, ask a short and concise question or make a clear offer.

3. Be professional. Avoid insulting or threatening the editors. Be polite and respectful.

4. Be constructive. If you have a story idea, provide useful information that editors can build on.

5. Be patient. Editors are overworked and cannot always respond to your request immediately. Therefore, be patient and understanding of the time it takes them to respond to your request.

If you follow these tips, you will be able to successfully contact editors and achieve your goals.

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How do I become successful as a founder?

12/01/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There is no single answer to the question of how to become a successful founder. However, there are some general guidelines that can help you.

1. Make your business visible. Invest in marketing by sending newsletters, being active on social media, covering your business in print and online media, attending trade shows and events, and expanding your network.

2. Develop a robust business model. Make sure you have a balance of costs and revenue. If you want your business to succeed in the long run, you need to have a solid financial knowledge.

3. Be an expert in your field. Get involved in the dialogue, share your knowledge and experience. This is a great way to make a name for yourself as a founder and build your brand.

4. Build the right team. A successful business is only as good as its employees. Invest in the right team to achieve success.

5. Be flexible. Successful founders are willing to change and adapt as the economy changes. Be willing to test new ideas and break new ground.

6. Achieve your goals. Set short- and long-term goals and work hard to achieve them. You can achieve big results by taking small steps.

Through hard work and a clear strategy, you can become successful as a founder. By following these tips, you can put your business on the path to success.

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How to properly optimize your website or online shop

11/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear and memorable design.

2. Use search engine optimization (SEO) and make sure that your website is user-friendly for search engines.

3. Add an interactive component, such as a forum, blog or newsletter.

4. Offer a live chat to provide immediate assistance to visitors.

5. Add a social media component to expand your audience.

6. Publish and promote new content on a regular basis.

7. Create a user-friendly interface that is easy to use.

8. Add a search function to make navigation easier.

9. Integrate a customer feedback system to improve the user experience.

10. Use a content delivery network (CDN) to reduce your page load times.

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How to build your optimal press distribution list

11/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Decide for which media your press distribution list should be.

There are different types of media, such as print media, online media, radio, TV and social media. Decide which ones are relevant to you.

2. Define your target audience.

Before you build your press distribution list, you first need to know who you want to target your message to. Define your target audience based on certain criteria, e.g., age, gender, interests, etc.

3. Research media outlets that reach your target audience.

Search for media that reach your target audience. You can easily do this by researching on the Internet or by contacting industry associations.

4. Contact editors and journalists.

After you have found the media that reaches your target audience, contact the editors and journalists directly. Send them an email or call and introduce yourself.

5. Keep your press distribution list up to date.

To ensure that your press distribution list is always current and relevant, you need to update it regularly. Contact new media, learn about new developments and keep your distribution list up to date.

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Press & Public Relations - What really matters?

11/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The most important thing is to create a strong and memorable brand. This includes the development of a clear and memorable corporate identity and a clear positioning in the industry.

The message must be consistently disseminated through a variety of channels. This includes both online and offline promotional activities.

It is important to build a strong relationship with the media. You need to be on good terms with media representatives and provide them with relevant content.

It is important to regularly review which strategies and campaigns are effective and which are not. This helps in adapting the campaigns to the changing needs of the target audience.

It is also important to measure the effectiveness of the different communication channels. This allows us to find out which channels are producing the best results for our communication goals.

It is important to respond to the needs and expectations of the target group. This includes developing content that appeals to and interests the target audience.

The effectiveness and efficiency of press relations should be measured regularly in order to adjust and optimize campaigns.

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