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What is the right PR strategy?

07/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There is no patent recipe. There is no clear answer to this question, as every company needs a different PR strategy based on the specific needs of the company. A general PR strategy should aim to improve the company's reputation by giving people the opportunity to learn more about the company and build positive public relations. Various measures can be taken to achieve this, such as creating press releases, setting up a company website, holding press conferences, placing advertisements in print and online media, or other forms of public relations.
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Editorial addresses cheap - How many are there and at what price?

07/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Whether a freshly founded startup or already established company: Just about every company has an interest in bringing news worth reporting to the press, in this way directing the media focus on its own products or services, ultimately with the aim of reaching potential customers for more revenue and sales.

To this end, there are a wide variety of providers on the market with different prices and approaches. From free press portals to journalist databases costing tens of thousands of euros as subscription solutions, everything is represented on the market.

Fischer | Data Science. is completely committed to the Pareto principle. This states that 80% of the achievable effect can already be achieved with 20% of the money or time invested. Conversely, this means that each additional euro invested or each additional hour of work invested potentially brings less and less additional return or has less and less effect - regardless of how many more resources are actually used. In other words, in order to achieve the last 20% of the possible result, a multiple must be invested.

A journalist database with tens to hundreds of thousands of contact data of journalist:inside for several thousands of euros per year to be constantly maintained editorially with considerable personnel expenditure will not bring the average customer therefore in proportionally more mentions in the press and/or media articles.

At those costs, which otherwise usually already the dispatch of a single press release causes, we offer you the access to our media & PR database 2022 with over 16,000 editorial addresses in Germany, Austria and Switzerland. In contrast to more expensive solutions, we have automated the collection and maintenance process to the greatest possible extent - thus saving expensive personnel costs that would drive up the product price. Maximum impact with minimum effort.

For all information on the 2022 Media & PR Database, please visit the product page at https://www.fischer-data-science.com/en/media/.

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07/18/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Our Media & PR Database 2022 now includes more than 16,000 entries in the DACH region. Newly added with the latest update are also the additional media types "Forums / Communities", "Online Portals" and "Podcasts", which can now be gradually filled with additional media.

Do you have questions/comments/suggestions? Please use our contact form

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Databases - The smart alternative to email extractor tools

07/10/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Nowadays, there are numerous online tools and utilities such as browser addons and extensions that suggest you can quickly and easily collect contact information from potential leads and customers (e.g. to reduce ad spending).

But this is too short-sighted. Even if email addresses and websites/URLs can be found with these tools: The main time investment, depositing and maintaining the acquired contact data of companies or firms and thus potential B2B customers, e.g. in an Excel spreadsheet or a Google Spreadsheet, remains.

Also, further characteristics that can be used for sorting and filtering the list of potential customers can only be recorded and entered manually with difficulty.

With our Company Database 2022 as well as our Media & PR Database 2022, we relieve you of a large part of this maintenance & research effort for company addresses and contact data. From now on, save precious time and concentrate on the essentials: Your business.

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Blog directory - The blogs with the widest reach in Austria by topic

07/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Our Media & PR Database 2022 now also includes the best-known and widest-ranging blogs. Are you looking for thematically relevant bloggers with collaborations and placements? You will find them here,
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Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

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