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How to successfully send a press release in 2023

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a plan: determine what you want to publish and what your goals are with your press release.

2. Create your press release: write a short, concise press release that contains all relevant information. Make sure the press release is compelling and engagingly written.

3. Choose a distribution platform: choose a distribution platform to send your press release to the right media and stakeholders. Some examples are PR Newswire, Business Wire or Marketwired.

4. Send your press release: send your press release to the selected media, stakeholders and other audiences. Don't forget to use the recipients' contact information to ensure they receive your press release.

5. Track performance: check the performance of your press release by tracking media coverage and feedback from target audiences. This will help you see if your press release has achieved the desired success.

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Tips for sending out press releases

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Write your press release in such a way that it is relevant for the respective journalists. Use facts and information that are interesting to their readership.

2. Use a clear and concise headline that reflects the central theme of the press release.

3. Create a press kit that contains all relevant information and informs journalists about your press release at a glance.

4. Send your press release to relevant journalists and media who can cover you and your message.

5. Don't forget to publish your press release on your website, social networks and press portals.

6. Keep in touch with journalists and media to inform them about future developments.

7. Kublish press releases regularly to spread your brand and messages.

8. Be honest and transparent in your press releases and avoid over-promotion.

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How to become a part-time self-employed sidepreneur in Germany

07/29/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many, especially young people, are nowadays playing with the idea of becoming self-employed in addition to their own job and building up their own second leg after work - often with the aim of earning their living independently on a full-time basis in the future and achieving financial freedom in the not-too-distant future.

Even against the backdrop of constantly rising prices such as rents and energy costs and a high inflation rate, this is not a bad idea. Moreover, it has never been easier to initially build up a side income online via the Internet and with little start-up capital, and bit by bit a four to five-figure monthly cash flow.

This is made possible not only by consulting services, which you can offer your customers as an expert in the respective market niche, but also by selling or promoting your own or other people's digital products such as online courses, manuals or ebooks.

Such margins are often significantly higher than for physical products due to lower manufacturing costs. Since there are no rents for warehouse space or offices, there is more money left over from sales for marketing and thus scaling the business model.

We have been running our own websites, affiliate & online portals for over 20 years, since 2000, and have the expertise to identify and build data-driven successful business models.

If you too want to build a second leg on the Internet, position yourself as an expert in your niche or launch your own affiliate program, contact us today. Our databases will help you identify the right niche for you, keep track of your competitors, and establish contacts with media and press representatives for greater media visibility.

You are interested in building a side income and distribute our products within our affiliate program? Here you will find all the information: https://www.fischer-data-science.com/en/partner/

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How can I find contact details of journalists?

07/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
With the quick links to the respective imprint of a medium stored in our media & PR database, you can usually quickly & easily find thematically suitable contact persons in the editorial offices. Alternatively, you can use the LinkedIn & Xing search function to identify journalists - provided you have an active account - and add suitable people as contacts or contact them directly.
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How to build a press distribution list properly?

07/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target groups: First, you need to define your target groups. Identify which media are relevant to your products and services and which journalists and editors you want to target.

2. Create a list of potential contacts: Create a list of potential contacts you want to address. Include the name of the publisher, the name of the editor, and their contact information.

3. Create a media kit: A media kit contains all relevant information about your company and products that you want to provide to journalists. This includes, for example, company descriptions, press releases, logo and photos.

4. Publish your press releases: After you have built your press distribution list, publish press releases on a regular basis to attract media attention.

5. Maintain your press distribution list regularly: don't forget to maintain your press distribution list regularly by adding new contacts and updating old contacts.

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