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Press release - What are the 7 W questions?

12/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. What?

2. Who?

3. When?

4. Where?

5. How?

6. Why?

7. With what?

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Contacting editorial offices - That's what counts

12/01/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways to contact editors. Which one is best depends on your goals and situation. Here are some things to keep in mind:

1. Choose a method of contact that editors can turn to. For example, you can send an email to the editor or message them on social media.

2. Be precise and clear. Avoid overwhelming the editorial team with too much information. Instead, ask a short and concise question or make a clear offer.

3. Be professional. Avoid insulting or threatening the editors. Be polite and respectful.

4. Be constructive. If you have a story idea, provide useful information that editors can build on.

5. Be patient. Editors are overworked and cannot always respond to your request immediately. Therefore, be patient and understanding of the time it takes them to respond to your request.

If you follow these tips, you will be able to successfully contact editors and achieve your goals.

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How do you get editorial addresses?

11/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Editorial addresses are usually easy to find. They are often published on the homepage of the respective medium. Sometimes you first have to open the imprint or the contact page to find the address. Another option is to use search engines such as Google or Bing to find the address. The imprint of a print medium, such as a newspaper, may also contain an editorial address.
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How to build your optimal press distribution list

11/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Decide for which media your press distribution list should be.

There are different types of media, such as print media, online media, radio, TV and social media. Decide which ones are relevant to you.

2. Define your target audience.

Before you build your press distribution list, you first need to know who you want to target your message to. Define your target audience based on certain criteria, e.g., age, gender, interests, etc.

3. Research media outlets that reach your target audience.

Search for media that reach your target audience. You can easily do this by researching on the Internet or by contacting industry associations.

4. Contact editors and journalists.

After you have found the media that reaches your target audience, contact the editors and journalists directly. Send them an email or call and introduce yourself.

5. Keep your press distribution list up to date.

To ensure that your press distribution list is always current and relevant, you need to update it regularly. Contact new media, learn about new developments and keep your distribution list up to date.

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Build press distribution list yourself or buy - These are the pros and cons

11/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Setting up your own press distribution list costs time - and therefore money. A press distribution list is a very important tool for sending your news to the right target group. There are two ways to build a press distribution list: You can build it yourself or buy it. Both options have their advantages and disadvantages.

Advantages of building it yourself

The most important advantage of building a press distribution list yourself is the cost savings. If you build your own mailing list, you can save some costs as you don't have to pay for the services of an external company. Also, you can customize your mailing list specifically to your needs and build it to meet your specific requirements.

Disadvantages of building it yourself

The disadvantage of building a press distribution list yourself is the time it takes to set it up. Tasks that need to be completed include researching and gathering contact information, setting up an email distribution list, and testing the distribution list. Setting up such a distribution list can take some time and can be difficult for some people.

Advantages of purchase

The advantage of buying a press distribution list is that it saves time. When you buy a press distributor, you don't have to invest a lot of time to build the distribution system yourself. Instead, you can use a pre-made distribution system that is already set up and ready to use.

Disadvantages of buying

The disadvantage of buying a press manifold is the cost. A prefabricated manifold system is usually more expensive than a system you build yourself. Also, it's likely that you won't find all the features you need in your own manifold, which means you may have to add additional features that can cost more.

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