07/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An editorial plan is an important tool for anyone involved in content creation. An editorial plan is a list of the content you want to create and a detailed timeline that specifies the time frame and target audience for each piece of content. To create an editorial plan, you must first create a list of the content you want to create and a detailed timeline that establishes the time frame and target audience for each piece of content. You'll also need to answer a series of questions that will help you prioritize the content, such as which content is most important to my target audience? Which topics are most relevant? How much time do I have to create the content? Then, you can create a detailed timeline that specifies the timeframe and target audience for each piece of content. Finally, you can upload the editorial plan to your website to share with your colleagues and collaborators.
07/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
In our checklist on press releases, we have summarized the most important rules and formal requirements for you.
07/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There is no patent recipe. There is no clear answer to this question, as every company needs a different PR strategy based on the specific needs of the company. A general PR strategy should aim to improve the company's reputation by giving people the opportunity to learn more about the company and build positive public relations. Various measures can be taken to achieve this, such as creating press releases, setting up a company website, holding press conferences, placing advertisements in print and online media, or other forms of public relations.
07/25/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Whether a freshly founded startup or already established company: Just about every company has an interest in bringing news worth reporting to the press, in this way directing the media focus on its own products or services, ultimately with the aim of reaching potential customers for more revenue and sales.
To this end, there are a wide variety of providers on the market with different prices and approaches. From free press portals to journalist databases costing tens of thousands of euros as subscription solutions, everything is represented on the market.
Fischer | Data Science. is completely committed to the Pareto principle. This states that 80% of the achievable effect can already be achieved with 20% of the money or time invested. Conversely, this means that each additional euro invested or each additional hour of work invested potentially brings less and less additional return or has less and less effect - regardless of how many more resources are actually used. In other words, in order to achieve the last 20% of the possible result, a multiple must be invested.
A journalist database with tens to hundreds of thousands of contact data of journalist:inside for several thousands of euros per year to be constantly maintained editorially with considerable personnel expenditure will not bring the average customer therefore in proportionally more mentions in the press and/or media articles.
At those costs, which otherwise usually already the dispatch of a single press release causes, we offer you the access to our media & PR database 2022 with over 16,000 editorial addresses in Germany, Austria and Switzerland. In contrast to more expensive solutions, we have automated the collection and maintenance process to the greatest possible extent - thus saving expensive personnel costs that would drive up the product price. Maximum impact with minimum effort.
For all information on the 2022 Media & PR Database, please visit the product page at https://www.fischer-data-science.com/en/media/.
07/18/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
When buying a press distributor, the first thing you should check is the quality of workmanship. You should make sure that the press distributor is robust and durable. In addition, one should make sure that the press has an easy-to-use operator interface. It is also important that the press is easy to maintain and clean. When choosing the right press distributor, one should also consider the size and capacity of the press. Depending on the requirements, one should choose a press distributor with appropriate capacities. In addition, one should also make sure that the press is easy to transport and install.