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1. Check for formalities:
- Writing of the press release according to the rules of the press.
- Complete indication of the sender's contact details
- Use of a correct form of address
2. Check for accuracy:
- Correct statement of facts
- Correct citations
- Correct use of abbreviations and technical terms
3. Checking the legal situation:
- Obtaining permission from the author, if necessary.
- Check for copyright infringements
- Checking for violations of personal rights
4. Check for clarity:
- Introduction should clearly indicate what it is about
- Structured outline
- Comprehensible wording
- Use of pictures, graphics and attachments
5. Distribution check:
- Choosing the right distribution list
- Selection of the appropriate media
- Preparation of a press kit for the media representatives
6. Final check:
- Reading of the press release by a neutral person
- Checking for typing errors and spelling
- Check for comprehensibility
In principle, you can compile a press distribution list yourself. In this case, your labor costs, i.e. your internal hourly rate, are incurred for the research and keeping the distribution list up to date.
Alternatively, you can also have a press distribution list compiled thematically. The costs for this are usually in the mid 3-digit to low 4-digit range for a few editorial offices.
Or you might consider our Media & PR Database 2022. It helps you save maximum time when creating your own press distribution list and include media you would have missed if you had researched it manually. Choose thematically appropriate media from over 16,000 entries in Germany, Austria and Switzerland. Now from only €379.