News / Blog: #media-pr-database

Are press releases free of charge?

No, as a rule press releases are not free of charge. However, there are some free press portals where you can publish press releases. However, it is likely that the majority of your target audience will not visit these sites regularly, so you will usually have to pay for a professional press release.

How can I save time in my daily PR work?

1. Define your goals and focus. This will help you focus on the most important topics and save time.

2. Use a press release management tool to manage and track your press releases.

3. Use a social network monitoring tool to track online discussions about your company and industry.

4. Use social media marketing tools to distribute your content.

5. Automate the management of your press contacts to save time.

6. Use email marketing tools to publish and track press releases.

7. Assemble a team to handle day-to-day press relations.

8. Work on a strategy to increase the reach of your press outreach.

9. Attend press events and industry events to expand your network.

10. Post content regularly on your social media channels and company blog.

How good are free press distribution lists?

Free press distribution lists can be a good way to reach some interested readers at a low cost. However, free press distribution lists are not able to provide broad, targeted distribution because they usually have a limited number of users who have signed up for the subscription. Therefore, they are not as effective as paid press distribution lists.

What should startups consider and avoid in their press relations?

1. Create a clear and distinctive message. Avoid overly long and complex texts.

2. Make sure your press releases are state of the art. Use modern media such as videos, photos, graphics, etc.

3. Be proactive and send your press releases to the right media representatives. Create a list of journalists who might be interested in your company.

4. Avoid pushy sales tactics. Also avoid sending your press releases too often.

5. Avoid unprofessional behavior on social media. Be respectful of journalists and be aware that your messages and comments are public.

6. Avoid copying or altering journalistic reports. Rather, use your own words.

7. Avoid one-sided communication. Be open to questions and feedback and answer them promptly.

8. Be an expert in your field and offer authentic and unique insights.

9. Don't be too hesitant to take risks. Try new things and adapt to new trends.

10. Be honest, open and authentic in your communication. Try to build a relationship with your target audiences.

Buy press mailing list - This is what you need to consider

If you want to buy a press distribution list, there are some important things you should consider. First, you should know your goals and make a list of the media you want to reach. Then, you should look at a few different press mailing lists and choose the ones that best fit your goals. If you want to pay a higher price, you should make sure that you get a high-quality product that will help you achieve your goals. You should also make sure that the press distribution list is easy to use and has a good user interface. In addition, you should make sure that the press distribution list supports multiple distribution lists so that you can send your messages to different media.