12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Content marketing: content marketing is one of the most effective marketing strategies for 2023. Create high-quality content that is relevant and interesting to your target audience. This can be in the form of blogs, videos, podcasts, infographics and more.
2. Social media marketing: social media marketing is also an important part of marketing for 2023. use social networks like Facebook, Instagram, Twitter, Pinterest, YouTube and more to market your brand, attract new customers and increase engagement.
3. Search engine optimization (SEO): SEO is an important part of marketing to drive more traffic and customers to your website. Make sure your content is relevant and optimized for search engines so that it can be found more easily in search queries.
4. Email marketing: email marketing is still one of the most effective ways to connect with your customers and keep them updated about your products and services.
5. Mobile marketing: mobile marketing is one of the most important marketing strategies for 2023. make sure your website and campaigns are optimized for mobile devices so you can reach your customers on different devices.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Six Sigma is a systematic method aimed at improving the efficiency and quality of processes. It is also considered a process improvement approach that aims to minimize the number of defects in a process. The Six Sigma approach is based on a fixed set of processes called "DMAIC" - Define, Measure, Analyze, Improve and Control.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The click-through rate is a measure of the effectiveness of an advertising campaign. It is the percentage of users who click on a particular ad or link after it has been served to their screen. It can also be referred to as click-through rate (CTR). The higher the click-through rate, the more effective the advertisement is and the higher the chance that the user will perform a described action.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer Lifetime Value (CLV) is a measurement that provides information about the value of a customer to a company. It measures the total expected revenue that the company can expect from a customer throughout the customer relationship. This includes not only the value of a single purchase, but also the value of recurring purchases a customer makes during their relationship with a company. CLV can help a company optimize its marketing strategy by prioritizing its investments in customers who have a higher CLV.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
ROI (Return on Investment) is a term used to measure the effectiveness of an investment or business. It is calculated as the ratio between the profit and the original investment amount. ROI can be considered as a type of return metric, as it is a measure of the profitability of the investment, and it can also be considered as an indicator of the effectiveness of a company's management.