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Direct Marketing

06/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Direct marketing is a form of marketing in which communication is made directly with potential customers. It can be done through various types of advertising such as emails, phone calls, direct mail, direct mail, catalogs, and text messages. It usually involves following up with potential customers and providing personalized experiences to increase customer loyalty and sales.
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Win new customers

06/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many founders and businesses struggle to regularly attract new customers to your offering. Have the following points in mind to develop the right new customer acquisition strategy:

1. Create an attractive and appealing offer.

2. Build a network and use social media to promote your business.

3. Create a rewards program to reward the loyalty of your existing customers.

4. Offer free or low-cost trials of your products or services.

5. Create an engaging email marketing campaign.

6. Run sweepstakes and contests.

7. Use affiliate marketing to spread your offer to new customers.

8. Offer discounts to customers to encourage them to buy.

9.Build a testimonial program to spread the word about your business.

10. Develop a strong online presence to make your business more visible.

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What is Marketing?

06/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketing is a process that enables companies to market their products or services to customers by creating a brand that advertises them, improves their image, and increases sales. It involves analyzing customer needs, developing products and services, creating marketing strategies, and implementing promotional activities. Marketing is an important part of the business process as it helps to increase sales and attract new customers.
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01/03/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

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