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Demo version of the media & PR database - Register now for the online demo

10/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Welcome to the demo version of the Media & PR Database. This demo version is a free trial version of the Media & PR Database that gives you a look at the functionality and performance of the full version.

This is a free demo version that gives you a look at the functionality of the full version of the Media & PR Database. You can use the demo version to get acquainted with the user interface and behavior of the database and see how it can help you with your media and PR tasks.

To give you access to the demo version, you need to register first. The registration process is simple. You just need to enter your name, email address and a password. After that, you will be able to access the demo version.

Once you access the demo version, you can use the various features of the media and PR database. For example, you can conduct research, add new contacts, create email marketing campaigns, write press releases and much more.

Try the demo version now and see how the database can help you with your media and PR tasks. If you have any questions or suggestions, feel free to contact us. We wish you much success with the demo version!

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Finally become visible as a B2B service provider

09/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It can be difficult to become visible as a B2B service provider, especially since many companies are more focused on a B2C strategy. The best way to become visible is to build a strong online presence and position yourself as an expert in a particular field.

Building a strong online presence generally means creating a website, being active on social platforms, and producing content on a regular basis. This content can be blog posts, videos, podcasts, and other types of content that are of interest to potential customers. In addition, businesses can create networks for other businesses to make valuable contacts.

In addition, businesses can also make investments in search engine optimization (SEO) and ad campaign planning (SEA) to increase their visibility. This allows businesses to make their website and content more visible and drive more qualified traffic to their site.

Another important aspect of achieving higher visibility is collaborating with other businesses and experts. This can be done by attending events, sharing information and building strategic partnerships. In this way, companies can attract new customers and increase their visibility.

Finally, businesses can also enlist the help of a professional marketing firm to increase their visibility. A professional company can help businesses create content, set up social media accounts, optimize their websites, and much more. This can be a valuable tool to gain visibility as a B2B service provider.

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5 things I would have liked to know before the founding

09/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. How to create an effective marketing strategy

2. How to create an effective financial system

3. How to network and build relationships

4. How to scale a business

5. How to set up a business legally and ensure that you meet all legal requirements

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How to compile your own specialist distribution lists

09/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target group. Who should get the information?

2. Collect contact details that correspond to your target group. This includes name, email address and possibly phone number.

3. Link your mailing list to your other online marketing channels for maximum reach.

4. Send regular emails to your mailing list. Provide valuable information to your contacts and offer attractive deals.

5. Check your mailing list regularly and update the data if necessary.

6. Use tools like MailChimp to manage your mailing list efficiently.

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Attract dream customers with the right content strategy - without any ad costs at all

09/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

As already discussed here, the costs for online marketing in the B2B sector are dizzyingly high and the number of actual clicks is vanishingly small due to ad blockers and & co.

With given completion rate, English conversion rate, of 1-3% of ad clicks on average, it usually cannot pay off to generate B2B customers via search engine advertising.

An alternative customer acquisition strategy is the so-called content marketing. Here the production of articles and texts is meant, which of potential customers googgelte topics and terms and/or keywords beeinhaltet.

Content is King.

With the content strategy you have the opportunity - provided you can regularly create and provide relevant content for your target audience - to get organic traffic via the search engines for free, i.e. at least without any further advertising budget.

For this purpose, a blog area has been established on the website itself, where new content, how to's, definitions of terms or the like are posted or posted. Another advantage is that all content, with which you provide free added value and insights for your potential customers, can also be subscribed to via rss feed.

Become a customer magnet with the right content strategy

In order for the search engines to reward your efforts for creating, optimally high-quality content, in the form of a better search engine ranking and associated higher traffic, it is necessary that they regularly publish new content and entertaining texts on your website.

Make yourself a concrete plan, when and how often you want to post blogposts or articles on your website and which topics (also: in which order) should be kept. As is true everywhere, you can only expect results if you stay on the ball. Consider exactly who you want to address with your content.

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