12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Content marketing is a marketing strategy based on the creation and distribution of relevant, valuable and interesting content to attract and engage the target audience. The content should help the target audience feel connected to a brand or company by providing them with knowledge and entertainment. Content marketing can come in various forms such as blogs, videos, podcasts, infographics and social media posts.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Affiliate marketing is a form of online advertising in which companies pay a commission to affiliates who make a sales referral for the company. This can be done either by linking a product on a website or by posting advertisements or reviews on the Internet. When a customer purchases a product through the affiliate's link, the affiliate receives a commission.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Address marketing is a form of direct marketing in which companies target potential customers. Addresses of existing and potential customers are used to send personalized advertising. This includes the use of print media, e-mail marketing and telemarketing. Unlike mass marketing, in which companies send out untargeted advertising, address marketing can target individual customers and send customized advertising that is tailored to the customer's individual needs.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An address database is a collection of records that contain contact information such as email addresses, postal addresses, telephone numbers and other contact details. This data can be used by companies to contact their customers or partners. They can also be used as a tool to drive marketing campaigns by addressing potential prospects or customers. Address databases can also be used as a basis for further research.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Account-based marketing (ABM) is a strategy that focuses on highly targeted, personalized marketing campaigns tailored to individual accounts. ABM campaigns are typically aimed at high-value accounts, such as executive decision makers or large clients. Account-based marketing strategies involve coordinated efforts from multiple departments in the organization, such as sales, marketing, and customer success, to ensure a consistent and personalized experience for the target accounts. With ABM, marketers can segment and target accounts based on attributes such as size, industry, location, purchase history, and more.