News / Blog: #marketing

What is sales?

Sales is a general term for the sale of products or services. It includes the entire process chain from identifying the need to closing the deal. Sales includes not only selling, but also customer care, marketing, pricing and many other aspects of the business.

What is acquisition?

Acquisition refers to the systematic acquisition of new customers or clients for a company or organization through an active sales pitch or other form of approach. Acquisition is a combination of sales promotion and customer retention. The purpose of canvassing is to attract new customers or clients who will support the business or organization by purchasing its services or products. Acquisition can take place in a variety of ways, such as a face-to-face sales call, customer outreach, direct mail, or online marketing.

What does Data Driven mean?

Data Driven is a term that refers to a method of decision making that is based on data. With this method, data is used to make the best possible decision for a given problem. Data is used to identify certain trends that can lead to better outcomes. This is a popular method for achieving better results in many industries, including marketing, finance, and science.

What is branding?

Branding is a process through which a company seeks to establish a unique identity and a strong emotional connection with its customers and prospects. It is a combination of marketing, advertising, and strategic communications aimed at creating and protecting a positive image and building a strong emotional connection between a company and its customers. Branding also includes the design of logos, colors and fonts that identify the brand, as well as the use of slogans and taglines that highlight the brand's core values.

What is customer segmentation?

Customer segmentation is a strategy aimed at dividing customers into groups or segments based on certain criteria. Segmentation attempts to better understand customer preferences and to better address customer needs. This allows companies to adapt their marketing strategies to better target customers.