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News / Blog: #marketing

What is a referral program?

12/08/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A referral program is a type of marketing strategy where companies offer rewards to their customers when they refer new customers. These rewards can be offered in the form of discounts, gift cards, or even cash. These programs are a great way to attract new customers and spread the word about a business.
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What is Paid Media?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Paid media is a term used to describe all costs associated with acquiring media exposure, such as the cost of ads on social media, websites, print media, TV and radio advertising, and outdoor advertising. It also includes the costs of creating and marketing ads, and the costs of managing and optimizing campaigns.
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What is a sales agency?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A sales agency is a company that serves to market and distribute products and services to a specific customer base. They provide a range of services including market research, product development, production, packaging and distribution. They have a dedicated sales team that assists with sales promotions and handles the marketing and distribution of the product.
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What is management consulting?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Management consulting is a type of consulting that helps companies solve specific problems and achieve goals. It can include different types of consulting services such as strategic planning, organizational development, process improvement, marketing strategies, business management and financial planning. It can help businesses get a clearer idea of how to achieve their goals by supporting them with the right tools and strategies.
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What is a social media manager?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A social media manager is a person who manages the social media marketing strategy of a company or brand. She is responsible for planning, coordinating and executing actions on social media platforms such as Facebook, Twitter, Instagram, YouTube and others to reach the target audience and promote the brand.
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