12/11/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketers are individuals who are involved in planning, implementing and controlling marketing strategies and campaigns. They work to market products, services, or brands to a specific audience in order to increase sales. Marketers use a combination of market research, advertising, sales, digital media, and other tools to achieve their goals.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The Customer Acquisition Cost (CAC) is a key figure that indicates how much it costs a company to acquire a new customer. It includes all costs spent on reaching and acquiring new customers, such as advertising, sales promotion, selling costs, and customer service. This helps companies to review the efficiency of their marketing budget and evaluate whether they need to cut or increase their costs to attract more customers.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Cost per click (CPC) is a pricing model used in online advertising. It refers to the price an advertiser has to pay per click on an ad. It is an important concept in search engine marketing and is usually used in conjunction with cost per impression (CPM).
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Customer Lifetime Value (CLV) is a measurement that provides information about the value of a customer to a company. It measures the total expected revenue that the company can expect from a customer throughout the customer relationship. This includes not only the value of a single purchase, but also the value of recurring purchases a customer makes during their relationship with a company. CLV can help a company optimize its marketing strategy by prioritizing its investments in customers who have a higher CLV.
12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Click-through rate: measurement of the number of clicks made on an ad or link.
2. Conversions: measuring the number of purchases or sign-ups that result from an advertising campaign.
3. Traffic: measurement of the number of visitors landing on a website.
4. Cost per click (CPC): Cost per click, which is the cost of clicking on an ad.
5. Return on investment (ROI): Measurement of the profit or loss generated by an advertising campaign.
6. Gross media value: Measurement of the value a campaign generates for a company.
7. Engagement rate: measurement of the number of interactions a user has with a campaign.
8. Social media reach: measurement of the number of users reached by a campaign.
9. Net promoter score (NPS): measurement of user satisfaction with a campaign.
10. Lead generation: measurement of the number of leads generated by a campaign.