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Earn 10000 euros and more per month with a handful of customers - thanks to correct positioning

02/26/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is possible to earn more than 10,000 euros per month with a handful of customers if you apply the right positioning. This can be achieved through an effective pricing model and by offering a wide range of services.

The pricing model can be designed to add value to customers and make them feel that they are getting something for their money. This can be done by offering different packages with different prices and services to give customers a wider range of options.

The range of services should be broad so that customers have a wide selection from which to choose. To achieve this, different combinations of the different services can be offered.

To attract more customers, it can also be helpful to launch online campaigns to draw attention to the offer and the company. This can be done by using different social media channels, email marketing and other forms of online advertising to reach more people.

Another important step to attract more customers is to create a stronger brand awareness. This can be done by taking various steps such as creating a website, developing a professional logo, and designing promotional materials that represent the company.

In this way, companies can achieve a positioning that allows them to attract more customers and earn more than 10,000 euros per month with a handful of customers.

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Content is King - Why you should create articles to convince potential customers about you

02/23/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content is an important element in online marketing. It's a way to attract potential customers and convince them that your company is the best choice for their needs. Articles and blogs are a great way to create relevant content and build a stronger connection with your potential customers.

Create articles to demonstrate your expertise. By creating articles that highlight your products, services, and industry, you can prove to potential customers that you are the expert in your field. You can convey a sense of your company and convince potential customers that you are the right person to contact when it comes to their needs.

Spread your brand by creating articles. Posting articles on a regular basis about a specific topic or your industry will give your business more visibility. Sharing your content on social media and other online platforms will help you spread your brand and reach more people.

Promote more traffic to your website by creating articles. By creating high-quality content, you can drive more traffic to your website. This traffic can turn into more sales and revenue when potential customers buy your products or services.

Finally, articles rank well with search engines. If you use good SEO strategies, you can optimize your articles so that they rank better with search engines. This way, you can reach more people looking for information about your business.

Overall, content marketing is an essential part of online marketing. By creating high-quality articles and blogs, you can attract more potential customers, generate more traffic to your website, and increase awareness of your brand.

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Your way to more new customers in the B2B sector

02/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use search engine optimization to optimize your website for relevant keywords.

2. Create high-quality content that is relevant to your target audience.

3. Create a social media strategy to reach a wide audience.

4. Use newsletter marketing to reach out to potential customers.

5. Use lead generation tools to get more information about potential customers.

6. Create a network of industry peers to get your brand name out there.

7. Be on the lookout for new sales and marketing channels that can help your company attract new customers.

8. Test different advertising strategies and see which works best.

9. Create a customer loyalty program to retain your existing customers and attract new ones.

10. Use online ads to reach a wide audience.

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Attract more customers with simple means

02/15/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a strategy to target new customers. Conduct a market analysis to determine the best audience to target. Create a plan to target new customers by advertising on social media platforms, email marketing, using customer advocacy, and other ways to try to attract new customers.

2. Engage in dialogue with your customers. Take the time to listen to your customers' needs and wants, ask questions and get feedback. This will give you insight into how to improve your business and attract even more customers.

3. Provide an engaging product or service. If your customers receive a product or service that offers them real value, they will come back and recommend.

4. Offer discounts. Value for money is another important factor in attracting new customers. By offering discounts on products or services, you increase the attractiveness of your business and make it even more interesting to potential customers.

5. Invest in customer loyalty. It is important that you build a strong relationship with your existing customers so that they continue to buy from you. Run campaigns that reward your customers and offer them exclusive deals. This will increase customer loyalty and allow you to attract new customers.

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Funnel Marketing 2024 - The Funnel is Dead, Long Live the Funnel

02/14/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In this article, we take a look at the changes in traditional marketing funnels and proclaim the new motto: "The Funnel is dead, long live the Funnel."

The Evolution of Funnel Marketing

The classic marketing funnel, tracing the customer's journey from discovery to purchase, has evolved. In the era of personalized experiences and omnichannel interactions, the traditional funnel has lost its significance. Companies now need to deploy agile and versatile funnel models that cater to the evolving customer behaviors.

Multi-Touchpoint Interactions

Instead of linear progressions through the funnel, multi-touchpoint interactions dominate today. Customers can access products, gather information, and provide feedback across various channels and platforms. This necessitates a flexible adaptation of funnel strategies to ensure a seamless and consistent brand experience.

Personalization as the Key to Success

The days of generic marketing messages are over. The modern funnel requires personalized engagement based on individual customer needs and preferences. Artificial intelligence and data-driven analytics play a key role in delivering tailored content throughout the entire customer lifecycle.

The Significance of Retention Funnels

Customer retention is as crucial as acquiring new customers. Companies are increasingly focusing on retention funnels to retain existing customers and build long-term relationships. The post-purchase phase becomes an integral part of the modern funnel concept.

The Funnel is Dead, Long Live the Funnel

The reality is that the traditional funnel no longer meets the requirements of today's market. It's time to embrace the change and celebrate the new approach: "The Funnel is dead, long live the Funnel." This doesn't signify the end of the funnel concept but rather a realignment that aligns with the current realities and dynamics of the digital age.

Conclusion

Funnel Marketing in 2024 requires agility, personalization, and a holistic view of the customer lifecycle. Companies that embrace the change and implement innovative funnel strategies will be able to successfully navigate the ever-changing landscape of digital marketing and achieve long-term success.

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