12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Database marketing is a form of direct marketing in which companies use customer data to create and execute targeted marketing campaigns. It can be used to reward existing customers, attract new customers, or increase sales. Database marketing focuses on gathering information about individual customers and using that data to create targeted and personalized offers. It can also be used to create segmented marketing campaigns that are specifically tailored to the needs of different target groups.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An address database is a collection of records that contain contact information such as email addresses, postal addresses, telephone numbers and other contact details. This data can be used by companies to contact their customers or partners. They can also be used as a tool to drive marketing campaigns by addressing potential prospects or customers. Address databases can also be used as a basis for further research.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Account-based marketing (ABM) is a strategy that focuses on highly targeted, personalized marketing campaigns tailored to individual accounts. ABM campaigns are typically aimed at high-value accounts, such as executive decision makers or large clients. Account-based marketing strategies involve coordinated efforts from multiple departments in the organization, such as sales, marketing, and customer success, to ensure a consistent and personalized experience for the target accounts. With ABM, marketers can segment and target accounts based on attributes such as size, industry, location, purchase history, and more.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Neuromarketing is a newer discipline of market research that examines the link between consumer behavior and deeper psychological and neurological processes. Neuromarketing uses technologies such as functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and other techniques to study human behavior as they interact with brands. This provides deeper insight into the psychological and neurological mechanisms that influence behavior. Neuromarketing can help companies better understand how consumers respond to different aspects of their brand and thereby develop better marketing campaigns.
10/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Welcome to the demo version of the Media & PR Database. This demo version is a free trial version of the Media & PR Database that gives you a look at the functionality and performance of the full version.
This is a free demo version that gives you a look at the functionality of the full version of the Media & PR Database. You can use the demo version to get acquainted with the user interface and behavior of the database and see how it can help you with your media and PR tasks.
To give you access to the demo version, you need to register first. The registration process is simple. You just need to enter your name, email address and a password. After that, you will be able to access the demo version.
Once you access the demo version, you can use the various features of the media and PR database. For example, you can conduct research, add new contacts, create email marketing campaigns, write press releases and much more.
Try the demo version now and see how the database can help you with your media and PR tasks. If you have any questions or suggestions, feel free to contact us. We wish you much success with the demo version!