12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketing automation is a technique that simplifies marketing management through automated processes, software-defined rules, and AI-based technologies. It helps brands save a lot of time by automating tasks, increase customer engagement, improve campaign effectiveness, and maximize ROI. With marketing automation, businesses can create personalized marketing campaigns that meet the needs of each customer.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
CRM marketing is the use of customer relationship management (CRM) technologies to identify, segment, and delight customers in a data-driven manner. CRM marketing enables companies to create personalized, relevant, and consistent customer experiences that improve the customer experience and drive customer loyalty. These technologies help companies understand and personalize customer communications, increase ROI, and drive revenue.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Address enrichment is the process of taking a customer's address and using it to obtain additional information about the customer. This information can include census data, lifestyle data, and more. Address enrichment can be used in many different ways, such as marketing, fraud prevention, and risk management.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales marketing is the strategy used to attract and build customers. It includes all the activities a company undertakes to market its products or services, including advertising, sales promotion, pricing, sales negotiations, distribution management, and customer service. The goal of sales marketing is to increase the company's sales and profits.
11/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Rostock-based startups like FDS are revolutionizing the PR industry in Europe. With a unique combination of artificial intelligence, machine learning and Big Data analytics, they can plan, execute and monitor their clients' campaigns faster and more efficiently. This allows them to help their clients manage complex campaigns more easily and quickly, while reducing costs. This type of technology provides a unique solution for PR professionals to manage campaigns faster and more efficiently.
FDS enables their clients to manage complex campaigns on a single platform, resulting in faster, more efficient and cost-effective campaign planning, execution and monitoring. Their technology offers a number of features, including a campaign dashboard that simplifies campaign analysis, monitoring and reporting. Clients can also access relevant data in real time to manage their campaigns faster and more efficiently.
By leveraging technologies like artificial intelligence and machine learning, FDS and other companies can manage campaigns more easily and efficiently. This means that PR professionals can provide their clients with a better understanding of campaigns and reduce the cost of campaign planning and management. It also allows them to gain a better understanding of campaigns and optimize results. This is a unique and valuable solution that is revolutionizing the PR industry in Europe and beyond.