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Recruiting professionals through media presence - How do I get into the media?

12/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To get into the media, you first need to build a professional media profile, which means establishing a strong presence on social networks, your own website, and industry blogs. Then you need to contact relevant media outlets to set up an interview. Create a media release that includes a topic of interest to journalists and send it out to all available media channels.

You can also attend events and network to get in touch with people from different industries. You can also hold a press conference to showcase your expertise and create a memorable image in the media. In addition, you can also publish your expertise in trade magazines and blogs and share your experiences with colleagues in the same industry.

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What is trade press?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Trade press is a collective term for trade magazines, trade journals, trade books and other media content aimed at a specific professional audience. They can provide information on various topics, such as business, technology, science, and medicine. Trade press provides specialized knowledge and can also serve as a valuable tool for working in a particular field.
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What are news sources?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
News sources are sources that provide news, information and reports about events. They can be categorized into print, online, and broadcast media. Examples of print media include newspapers, magazines, and trade journals. Examples of online media include websites, blogs, social media platforms, and podcasts. Examples of broadcast media include television, radio, and live streaming.
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What is corporate publishing?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Corporate publishing refers to the publication of content created by an organization or institution to strengthen and promote its brand. This includes publications such as magazines, newsletters, brochures, websites and social media channels. Corporate publishing is an important part of corporate communications and is used to strengthen the brand, attract new customers and retain existing customers.
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What is press photography?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press photography is the art of visual communication in which photographers take pictures that illustrate events, places, and people in the context of a news story or story. Press photography is an important part of news coverage in newspapers, magazines, websites and other media. Press photographers capture images that illustrate the story by adding color, drama, and interest.
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