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How Founder & start-ups get into the media

12/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Founders and startups can get into the media by making an effort to be visible in the public eye. They can share their story on social media and build a strong presence. They can also write in trade magazines, podcasts and blogs to present themselves as experts in their field. They can also reach out to media outlets to cover their ideas and businesses. Networking with journalists and bloggers is also helpful.
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Find contact details of journalists easily - our tutorial shows you how

12/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use Google or other search engines to search for journalist:s contact details. Simply type "journalist contact information" in the search bar and click on the search results.

2. Browse trade journals, blogs and forums for journalist:in and look at author profiles. Often these contain profile information such as email addresses, Twitter accounts and other contact information.

3. Use social media to connect with journalist:ins. Twitter, Facebook and LinkedIn are especially helpful for finding contact information.

4. Also look at contact pages on websites of newspapers, magazines, radio stations and television stations. You can often find contact forms, email addresses and phone numbers on these pages.

5. Contact journalists' associations in your area to find out who is responsible for what type of coverage. Many associations also provide a list of contact information for their members.

6. Activate Google Alerts to receive notifications when new content is published about specific journalists. This can help you find out who is responsible for certain topics.

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How do I become a press photographer?

11/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
To become a press photographer, you'll need to show a combination of photography skills, journalism training, and a decent portfolio. A photography or journalism degree is a good start, but most press photographers are trained through experience in the industry. Attend advanced photography workshops, sign up for photo contests, and shoot in your spare time. Once you've built up your photography skills and have an extensive portfolio, you can apply to local newspapers and magazines or try to start your own business as a freelance photographer. It's also a good idea to find a networking group for press photographers in your area to see what others in the industry are doing.
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Collect PR & Marketing Contact Data in Real Time - Without Googling

09/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There are many ways to collect real-time PR and marketing contact data without having to Google. For example, you can use publicly available databases to obtain contact information. These databases are often provided by public companies and agencies such as the U.S. Patent and Trademark Office (USPTO), the U.S. Department of Commerce (ITA), and the U.S. Department of Economic Affairs (BEA). You can also use various online networks and portals to obtain contact information. Examples include LinkedIn, Facebook, Twitter, and other social networking sites. You can also obtain contact information through business advertisements, conferences and trade shows, trade magazines and newspapers, industry associations, and similar resources.
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Basics of Press Relations - A Guide for More Success and Reach

09/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press relations is an important part of marketing and an effective way to strengthen your brand and get more attention. It is a complex task that requires a lot of time, patience and commitment. However, some basics should be followed to achieve maximum success and reach. Here is a brief guide that can help you:

1. Determine your goals: What results do you want to achieve through your public relations efforts? These goals should be clearly defined and realistic.

2. Create a media plan: Determine what articles you want to write, when you want to write them and where you want to publish them.

3. Identify your target audience: who are your customers and what media appeals to them most? Find out which websites, magazines, blogs and social media channels they use.

4. Create a press release: Your press release should be short, informative and to the point.

5. Write the article: Write your article carefully and make sure it offers something to readers.

6. Disseminate your content: Publish your content to relevant media and share it on social media channels.

7. Measure your success: measure your success using metrics such as reach, number of visitors and number of articles published.

With these basics, you can make your press relations more effective and achieve more success and reach. To learn more about press relations, read our complete guide to press relations.

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