News / Blog: #launch

What is a media invitation?

A media invitation is an invitation addressed to representatives of media companies such as newspapers, magazines, TV and radio stations or online publications. These invitations can be issued for various events, such as press conferences, product launches, trade shows, conferences or events.

A media invitation usually includes information about the event, date, location, time and program. It may also include information about who will be in attendance and who is available for interviews or discussions.

Media invitations are often issued by companies, organizations, political parties, and government agencies to invite media representatives to cover their activities and events. Media representatives can use the information they receive at these events to create reports, articles or news stories that can then be read, seen or heard by a wide audience.

What is a press invitation?

A press invitation is a formal invitation issued by a company, organization or government agency to journalists and other members of the press to attend a specific event. This may be a press conference, product launch, grand opening, event or other major announcement of interest to the public. The press invitation typically includes information about the date, time, location and topic of the event, as well as the reason for the invitation and contact information for further questions or inquiries. The press invitation is an important way for companies and organizations to gain media attention and coverage.

What is Google Performance Max?

Google Performance Max is a Google Ads advertising option launched in February 2021. It is an automated advertising method based on Machine Learning that allows advertisers to serve their ads on various Google platforms, such as Google Search, Google Maps, YouTube, and others.

Unlike traditional Google ad campaigns that target specific audiences, keywords or websites, Google Performance Max uses machine learning algorithms to customize and optimize ads in real time to target audiences.

Advertisers only need to specify their budget and goal (e.g. lead generation or sales increase) and Google Performance Max takes care of the rest. Ads are automatically delivered on the most appropriate channels and at the best times.

Google Performance Max is considered a promising option for companies that do not have sufficient resources or experience in advertising, but still want to achieve maximum results.

What is a PR service?

A public relations service is a range of services provided by companies or agencies to support clients' public relations (PR) efforts. PR service providers help companies, organizations or individuals improve their public perception and build a positive relationship with their target audience.

Typical PR services include:

Media relations: PR service providers help clients place their messages in the media by creating press releases and press texts and forwarding them to relevant journalists and media representatives.

Crisis communication: In the event of crises or negative events, PR service providers help their clients develop and implement measures to minimize or avoid damage to the company's reputation.

Content marketing: PR service providers help develop and distribute informative and entertaining content (e.g., blog articles, videos, social media posts) to enhance brand image and increase reach.

Event planning: PR service providers can also assist with event planning and execution (e.g., press conferences, product launches, galas) to increase brand awareness and strengthen relationships with target audiences.

The services and offerings of PR services can vary depending on the provider and customer needs. As a rule, PR service providers work closely with their clients to develop and implement individual PR strategies tailored to the client's goals and needs.

What are avoidable mistakes at a PR agency?

There are many avoidable mistakes that can occur with a PR agency, and some of them are:

Failing to have a strategy:

If the PR agency does not have a clear strategy or guidelines for their activities, they may have difficulty developing effective campaigns for their clients.

Failure to research: if the PR agency does not do enough research before launching a campaign, this can lead to a lack of knowledge of the target audience or relevant media.

Unclear message: if the PR agency does not communicate the message clearly and concisely, or if it is not aligned with the target audience, this can lead to a lack of impact or even negative perception.

Failure to cultivate relationships: if the PR agency does not cultivate good relationships with journalists, influencers or other key players in the industry, this can lead to low interest in their clients' campaigns.

Failure to measure: If the PR agency is not using appropriate metrics or tracking, it can be difficult to measure or evaluate the success of a campaign.

Wrong prioritization: if the PR agency sets the wrong priorities or if it focuses too much on its own agenda rather than on the needs of its clients, this can lead to a lack of campaign success.

Failure to be flexible: If the PR agency is not flexible enough to respond to changes in the market or media landscape, this can lead to a lack of adaptability and affect the success of the campaigns.

It is important to be aware of these avoidable mistakes and take appropriate steps to minimize or avoid them to ensure successful PR campaigns and effective collaboration with clients.