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Many B2B companies, agencies and service providers wonder how you can achieve more customer inquiries, leads and sales without increasing your online marketing budget - i.e. Google Ads budget, for example.
One viable way is so-called content marketing. The goal of content marketing is to attract interested parties and potential buyers or customers for your products and services by means of texts (content) like a magnet. This is done with short informative texts, with the help of which you provide your future clientele with a free sample of your competence and expertise. In this way you establish trust and the customer an initial relationship with your offer.
It is important to optimize the texts or your content directly with regard to search engine findability, i.e. they should be created directly search engine optimized (SEO optimized). All thematically relevant keywords must be included in the text. In addition, it is a good idea to use the search queries in question form (Ex. "How to create a press release?"), which potential customers might enter in the search engines such as Google, as headings or subheadings in order to achieve more organic search hits and thus website visitors.
If the texts you create or have written as part of content marketing are thematically relevant, entertaining as well as search engine optimized, there is a good chance that you will receive relevant search queries in the search engines such as Google or Bing - and thus free website visitors - in the future.
You do not have time to create texts for your website, advertising texts (so-called copywriting) or product descriptions? Contact us for a no-obligation quote.
1. Optimize your page title, meta description and URL structure.
2. Create a directory for your website content and organize your content in a user-friendly structure.
3. Perform a comprehensive keyword research and optimize your website accordingly.
4. Create a site map and update it regularly.
5. Optimize your page content and avoid duplicate content.
6. Add quality backlinks and create a good link network.
7. Optimize your images and videos for SEO.
8. Integrate social media into your website.
9. Make sure your website is mobile friendly.
10. Speed up the loading time of your website.
11. Create a blog for your website and publish content regularly.
12. Avoid spamming and avoid black hat techniques.
13. Use SSL encryption for your website.
14. Use proper schema markup.
15. Use a good content management system (CMS).
16. Implement professional e-commerce tracking.
17. Use rich snippets.
18. Use a professional SEO audit service.
19. Use a professional SEO monitoring tool.
20. Keep your website always up to date.
1. Web design and development:
Students and graduates can use their web design and development skills to start their own businesses. They can develop and design websites for businesses, offer software and app development, and provide web hosting services.
2. Graphic design:
Graphic design is another area where students and graduates can use their skills. They can offer everything from logo design and branding to creating flyers and ads.
3. Online tutoring:
Students and graduates can use their knowledge and skills to tutor online. They can offer tutorials to high school, college students or adults to help them become better at specific subjects.
4. social media marketing:
Students and graduates can use their social media marketing skills to help businesses market their products and services. They can create and manage campaigns across various social media platforms to increase reach and engagement for the brand.
5. Online consulting:
Students and graduates can use their knowledge and skills to help businesses develop strategies and solutions. For example, they can advise their clients on developing marketing strategies, business strategies, financial strategies, and more.
6. Content creation:
Students and graduates can use their content creation skills to help businesses create content. For example, they can create blog posts, articles, videos, images, and other content that is relevant to the brand.
7. Online commerce:
Students and graduates can use their online commerce skills to start their own business. They can sell products on their own website or marketplace such as Amazon to make a profit.8. Consulting for start-ups:
Students and graduates can use their knowledge and skills to help start-ups develop and implement business ideas. They can advise start-ups on creating business models, marketing strategies and more.Every online store or provider on the Internet who places online advertising knows the problem: search engine click prices can be so high that they cause even the most conservative business plan to collapse. Customers must be found, but from where? A multitude of competitors join you in bidding on the few search engine advertising slots and vie for the attention of potential customers.
For companies in the B2B sector, the situation is aggravated by the fact that you are usually competing in your niche with larger providers with five-, six-, or seven-figure marketing budgets, even nationally or even internationally, and, that the number of search queries is far lower than in B2C, i.e. end-customer business. It is not uncommon for there to be only a few dozen search queries per day to which suitable search engine advertising could be played out at all. Adblockers further reduce this number. The consequence of this scarce demand: high click prices, not infrequently over 3 or 4 euros, to even get a few visitors daily to the - expensively created - website.
The problem: Even with a four- or five-figure marketing budget, you won't get significantly more leads because there simply aren't enough search queries. For keywords that are searched for relatively infrequently and for which you are competing with many competitors, and with a given conversion rate of a few percent (in the best case scenario), you will thus not be able to scale your sales, the number of customers and thus your business.
The alternative? Direct marketing as well as content marketing! We have developed solutions for both alternatives: Our 2022 Company Database for B2B marketing addresses, our Lettershop service, and our Content Creation Tools.
In the B2B sector, e.g. for software, click prices of 5 to 7 € are not unusual. Often, a large number of providers or service providers compete in this not only regionally limited, but nationally or even internationally and vie for the attention of potential customers in the search results.
Apart from the fact that many users nowadays use adblockers, and providers thus do not even come into the focus of prospects, the probability of actually turning "clickers" into customers is very low. The rate that describes the relationship between the number of visitors and purchases in a certain period of time is the so-called conversion rate. Here, rates in the low single-digit percentage range are absolutely common, 1-3% are already quite good values for most online stores.
If it does not succeed, at least the contact details of the potential customer to get, for example, by a newsletter registration, are quickly 5€ or 7€ costs incurred, without the customer would visit the website or the store again with high probability. Because: most of your website visitors will not come back.
It is therefore helpful for B2B providers to record and systematically follow up on any company hosts (IP addresses from a website visitor's company network). Although this is more difficult in times of home office and so decentralized from the private Internet connection called potential customers, there is always the possibility with the right tools to determine which companies have visited your website or your store and thus currently have concrete demand for your products or services.
In order to convince potential customers of yourself and your products and services, it is worth investing in the creation of free content that you provide at regular intervals, e.g. in the blog section of your website. In the course of time you will get more so-called organic search engine traffic and more visibility on the market - without any additional advertising costs. In addition to the use of SEO-relevant terms, consistency, i.e. regular content creation, is crucial. Another measure to get more website visitors is to create a glossary that briefly explains the most important customer- & product-relevant terms. Once created, you will benefit from a higher volume of visitors in the long run.