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What is WordPress?

03/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

WordPress is an open source software used to create and manage websites. It is one of the most popular content management systems (CMS) in the world and is used by many companies, organizations and individuals.

WordPress allows users to create and manage websites quickly and easily without the need for programming skills. It offers a variety of features and plugins that allow users to customize websites to suit their needs. WordPress also supports a variety of content types, including text, images, audio, and video.

Additionally, there are thousands of free and paid WordPress themes (templates) that allow users to quickly and easily design and customize their website. There is also a large community of WordPress developers and users who actively participate in WordPress development and provide support in forums and other online communities.

WordPress is known for its ease of use, flexibility and scalability. It can be used for a variety of websites, including blogs, portfolio websites, e-commerce websites, and corporate websites.

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Attract new customers - With these strategies, B2B customer acquisition becomes child's play

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Acquiring new customers in the B2B space can be challenging, but with the right strategies, it can become easier. Here are some tips on how to attract new customers:

Target group analysis: Analyze your target group and find out which companies and industries best suit your offer. Use online research and databases to find suitable contacts.

Personalized Speech: Make sure you use a personalized speech to target prospects. Avoid mass emails and make sure your message is tailored to the unique needs and challenges of the business.

References and recommendations: Use existing customers to acquire new customers. Ask your satisfied customers to recommend you or give you a recommendation. Also use reference customers in your marketing material and on your website.

Networking: Attend industry events, conferences and trade shows to meet potential customers. You can also use online networks such as LinkedIn to make new contacts.

Content Marketing: Use content such as blog articles, white papers, case studies or webinars to show your expertise and inform potential customers. Make sure you target your content to your audience and distribute it accordingly.

Phone prospecting: Use phone prospecting to reach potential customers directly. Make sure you research the company and contact person well beforehand and have a clear offer or request.

Social media marketing: Use social networks such as LinkedIn, Twitter or Xing to network and present your company. Make sure you are active and participating in discussions.

Follow-up: Make sure you follow up with prospects regularly after they have been contacted. Track offers and ensure you respond to inquiries in a timely manner.

The acquisition of new B2B customers requires perseverance and a systematic approach. It is important that you regularly measure and optimize your activities in order to be successful.

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PR consulting in Hamburg, Berlin, Munich - This is what you can expect

03/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

As a PR consultancy in Hamburg, Berlin or Munich, you can expect professional advice and support on all aspects of public relations. Here are some of the services and benefits you can expect from a PR consultancy:

Strategy development: the PR consultancy will help you develop a customized PR strategy tailored to the specific needs of your company and target audience.

Media relations: PR consulting will help you plan and execute successful media relations, including contacting journalists and placing articles in the media.

Crisis management: PR consulting will assist you in crisis prevention and management to ensure that you respond appropriately in difficult situations and protect your company's reputation.

Social media marketing: PR consulting can help you build and optimize your social media presence to gain greater reach and engagement from your target audience.

Event management: PR consulting can help you plan and execute events such as press conferences, product launches and other events.

Content creation: PR consulting can help you create content for various media formats such as press releases, blogposts and newsletters.

Monitoring and analysis: PR consulting will help you monitor and analyze your PR activities to ensure you are meeting your goals and adjust your PR strategy when necessary.

In summary, you can expect comprehensive advice and support in all areas of public relations from a PR consultancy in Hamburg, Berlin or Munich to improve your company's visibility and reputation and effectively address your target audience.

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Mission statement: With over 1000 blog posts, how to guides and glossary terms on the way to becoming a market leader?

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content is King. At Fischer Data Science, since our founding in 2019, we believe in improving the world of public relations and marketing through smart solutions and facilitating access to impactful tools because: There is no idea that is not worth sharing.

We have set ourselves the goal of removing the high financial hurdles that other providers put in front of their customers and prospects, thus facilitating access to the media and thus the flow of information, in order to also give young or small providers the chance to be published.

With now just under 1,000 contributions in our blog around the topics of PR & public relations, online & offline marketing, sales, tech & programming, optimization and strategies and much more, we have created a free knowledge base that is so far unique in the German-speaking world, which makes it easier for you to achieve your desired goals not only faster, but also with fewer resources.

Whether you are a press department, a PR agency or service provider, or simply want to take your press & public relations into your own hands: The Media & PR Database 2023 will save you costly time and money.

Have fun browsing and implementing!

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Performance optimization for online stores - this is how it's done

03/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online stores need to provide fast loading time and good user experience to be successful. Here are some performance optimization tips for online stores:

Use a fast hosting provider: choose a hosting provider that offers fast servers, enough disk space and bandwidth to ensure fast loading time.

Optimizing images: Images can significantly slow down the loading time of a page. Make sure images are optimized at the right size and resolution for use on your site. Also, use compressed image formats such as JPEG and PNG.

Minimize file size: minimize the file size of CSS, JavaScript, and HTML files to reduce page load time.

Use caching technologies: Caching is a method of storing frequently used data on the server to reduce the number of database queries. Using caching technologies can help reduce page load time.

Implementing lazy loading: lazy loading is a technique in which images and other content are loaded only when they are needed by the user. This reduces the page loading time.

Checkout page optimization: make sure the checkout process is quick and easy. Remove unnecessary steps and forms to increase the conversion rate.

Implement content delivery networks (CDNs): A CDN is a network of servers that stores a copy of your website in various locations around the world. By using CDNs, users can access your website faster because they can load a copy of the website near their location.

Use HTTPS: HTTPS is an encrypted protocol that creates a secure connection between the user's browser and your server. Using HTTPS is important to ensure the security of your website and user trust.

By implementing these steps, you can improve the performance of your online store and optimize the user experience for your customers.

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