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Content Offensive - How to Dominate Your Niche

12/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create unique, valuable content - Content is the key to success in any niche. Pick a topic where you're considered an expert and create a great, unique piece of content that excites your audience.

2. Publish regularly - Publishing regularly will help you retain your audience and keep them engaged with your brand. Schedule your content marketing and spread its publication across different channels.

3. Increase your visibility - If you want to draw more attention to your content, you need to use the right tools. Choose the right platform to publish your content and use social media marketing to increase its reach.

4. Be aware of your competition - To dominate your niche, you need to know what your competition is doing. Watch their activities and try to outdo them by producing more unique content.

5. Talk to your customers - Communication is an important part of any successful niche strategy. Connect with your customers, create a community and build a strong relationship with your customers.

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What advice should those interested in starting a business take to heart?

12/28/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Those interested in starting a business should first inform themselves well and develop a comprehensive understanding of their own industry, market, customers and competitors. It is important to develop a unique business model that stands out from the competition. A good business plan is the key to success. In addition, people interested in starting a business should not only rely on their own ideas, but also seek the opinions and experiences of others. Above all, they should have the courage to pursue their ideas and not be discouraged by setbacks.
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More sales with fewer customers? With the high price strategy to more success in business

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is a fact that companies want to make more sales. However, it is not always easy to achieve this. One way to generate more sales is to pursue a high-price strategy. With this strategy, companies can increase sales by targeting fewer customers who are willing to pay higher prices.

The success of a high-price strategy depends on a few factors. First, companies need to identify the right target audience that is willing to pay more for a product or service. Companies also need to choose the right positioning to stand out from the competition and create a premise for the higher price. Another important factor is proper marketing. Companies must convince their customers that they will get better value for their money if they purchase a higher-priced product.

A high-price strategy can be an effective tool to generate more sales. However, it is important to make sure that the strategy is aligned with the right target audience and that there is a clear premise for the higher price. Also, companies need to make sure they have the right marketing strategy in place to convince their customers that they will get more bang for their buck if they buy a higher-priced product.

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Latest News: Why PR monopolists and software dinosaurs will lose customers massively in 2023

12/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The PR and software industry is facing fundamental change. While the future of PR monopolists and software dinosaurs is uncertain, smaller, non-established companies and start-ups are expected to gain large market shares in the coming years. We explain why this is so and what implications it will have for the industry below.

First of all, it is important to understand that PR monopolists and software dinosaurs are increasingly prevented from innovating and developing new technologies. This is because they focus their resources on improving existing products and services rather than breaking new ground. As a result, they are unable to adapt to the ever-changing demands and expectations on the industry, making them less and less competitive.

On the other hand, smaller companies and startups are likely to play a bigger role in the market because they have the resources and agility needed to adapt quickly to new trends. This means they are more likely to be able to develop innovative products and services that are one step ahead of the competition.

In addition, customers are becoming more demanding and want more services for less money. This means that PR monopolists and software dinosaurs will have a harder time attracting and retaining customers because they won't be able to offer the same quality and service at an affordable price.

In short, over the next year or two, it is likely that the established PR software vendors will lose customers, while smaller companies and startups will gain a larger market share. This will lead to a fundamental shift in the industry as new technologies and services are developed that offer real value to customers.

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What is business administration?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Business administration (BWL) is the application of principles of economics to the issues of management and leadership of companies. It deals with the planning, organization, management and control of entrepreneurial activities. Business administration applies to companies of all sizes, from individual enterprises to multinational corporations. It also analyzes the influence of external factors such as economic policy, the business cycle, competition, technology and the international economy on a company.
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