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1. Publication on press portals: publish your press release on specialized press portals to reach a larger target group.
2. Distribution to press contacts: Distribute the press release to relevant journalists and editors to achieve publication in print and online media.
3. Social media campaign: set up a campaign on social media platforms such as Twitter, Facebook and Instagram to spread your press release.
4. Email campaign: send your press release to a list of email contacts to reach a wide audience.
5. Creating buzz: create awareness for your press release by launching a campaign with blogs, podcasts and videos.
6. Distribution to industry websites: Distribute your press release to industry websites to reach a specific audience.
7. Distribution to news outlets: Distribute your press release to news outlets to achieve wide publication in print and online media.
Who doesn't know you, the free press portals on which companies can publish their press releases free of charge? Which was 20 years ago a quite feasible way, in order to generate medium interest, disappeared in the course of the time however in the Bedeutungslosigkeit, because: Hardly any editors or journalists still inform themselves on such platforms.
The best way is and remains direct contact with the editorial offices. Only in this way can you be sure that your news will be read and, if necessary, further processed.
With our media & PR database, we offer you a comprehensive overview of the German-language media landscape at an affordable price.
The best way to approach editors or journalists is by e-mail or a short phone call. Once you have found out about the thematic orientation of your contact person, it is important to check other criteria and work through the checklist points:
If you are not sure whether the person is the right contact person for your issue, you can also send your press release to the editorial e-mail addresses, the so-called news desk, from where the incoming reports are forwarded to the thematically appropriate departments and thus editors and journalists.
The easiest and, above all, most cost-effective way to build up a press distribution list is to start with a list of all media such as newspapers, magazines/magazines, radio and TV stations, and news agencies. Only those who have a good overview of the currently relevant media channels can be sure not to overlook any major players. Google will not help you with this, as the time required to get this market overview from scratch on your own runs into the hundreds of hours.
That's why the Media & PR Database exists. It offers you firstly an excellent overview of the German-speaking media market and secondly represents an efficient research tool for the identification of suitable editorial offices and journalists, in which you can deposit further contact data at any time.